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Orange Empire
California and the Fruits of Eden
Language:
English
Published/Copyright:
2005
About this book
This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export—the orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industry—how growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in cities across the nation and placed enticing pictures of sun-kissed fruits into nearly every American's home. It convinced Americans that oranges could be consumed as embodiments of pure nature and talismans of good health. But, as this book shows, the tables were turned during the Great Depression when Upton Sinclair, Carey McWilliams, Dorothea Lange, and John Steinbeck made the Orange Empire into a symbol of what was wrong with America's relationship to nature.
Author / Editor information
Contributor: Doug Sackman
Douglas Cazaux Sackman is Assistant Professor of History at the University of Puget Sound.
Topics
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Frontmatter
i -
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Contents
vii -
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Illustrations
ix -
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Acknowledgments
xi -
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Prologue. An Allegory Of California
1 - Part One. Fabricating Eden
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Introduction
17 -
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1. Manifesting The Garden
20 -
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2. A Cornucopia Of Invention
53 -
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3. Pulp Fiction: The Sunkist Campaign
84 - Part Two. Work In The Garden
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Introduction
119 -
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4. The Fruits Of Labor
123 -
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5. “The Finished Products Of Their Environment”
154 - Part Three. Reclaiming Eden
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Introduction
181 -
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6. A Jungle Of Representation: The Epic Campaign Versus Sunkist
185 -
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7. A Record Of Eden’S Erosion
225 -
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8. “A Profit Cannot Be Taken From An Orange”: Steinbeck’S Case For Environmental Justice
262 -
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Epilogue. By Their Fruits Ye Shall Know Them
289 -
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Notes
301 -
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Select Bibliography
349 -
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Index
375
Publishing information
Pages and Images/Illustrations in book
eBook published on:
August 5, 2019
eBook ISBN:
9780520940895
Pages and Images/Illustrations in book
Main content:
401
eBook ISBN:
9780520940895
Keywords for this book
oranges; californian oranges; orange industry; the sunkist campaign; californian history; californian culture; upton sinclair; john steinbeck; carey mcwilliams; dorothea lange; californian society; 20th century american literature; 20th century american culture; the epic campaign; california; great depression; american labor; nature; labor; american literature; corporations; environmental justice; grapes of wrath; diplomacy; government and governing; democracy; food; advertising
