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The New Typography
-
Jan Tschichold
Language:
English
Published/Copyright:
2023
About this book
Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.
Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by
Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by
Author / Editor information
Tschichold Jan :
Jan Tschichold (1902–1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer. Robin Kinross is a London typographer. Richard Hendel is Design and Production Manager at University of North Carolina Press.
Topics
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Frontmatter
I -
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CONTENTS
VII -
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TRANSLATOR'S FOREWORD
IX -
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REVISIONS TO DIE NEUE TYPOGRAPHIE
XI -
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Introduction to the English-Language Edition
XV -
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Foreword to the 2006 Edition
XLV -
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THE NEW TYPOGRAPHY
3 -
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CONTENTS
5 -
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Introduction
7 - GROWTH AND NATURE OF THE NEW TYPOGRAPHY
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The new world view
11 -
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The old typography (1440-1914) , retrospective view and criticism
15 -
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The new art
30 -
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The history of the new typography
52 -
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The principles of the new typography
64 -
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Photography and typography
87 -
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New typography and standardization
96 - PRINCIPAL TYPOGRAPHIC CATEGORIES
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The typographic symbol
109 -
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The business letterhead
112 -
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The half letterhead
127 -
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Envelopes without windows
131 -
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Window envelopes
134 -
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The postcard
136 -
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The postcard with flap
144 -
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The business card
148 -
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The visiting-card
150 -
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Advertising matter (slips cards leaflets prospectuses catalogues)
151 -
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The typo-poster
174 -
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The pictorial poster
181 -
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Labels, plates, and frames
192 -
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Advertisements
195 -
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The periodical
202 -
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The newspaper
212 -
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The illustrated paper
215 -
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Tabular matter
217 -
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The new book
217 -
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Bibliography
229 -
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List of Addresses
235
Publishing information
Pages and Images/Illustrations in book
eBook published on:
November 15, 2023
eBook ISBN:
9780520355019
Edition:
Reprint 2020
Pages and Images/Illustrations in book
Main content:
288
eBook ISBN:
9780520355019
Keywords for this book
machine age; communication; industry; manufacturing; german cultural criticism; german history; typographic design; book design; modern social democracy; commercial design; classical modernist design; design art; business; media studies; design and typography; applied arts; creative business; art theory; art and design; designers; design criticism; graphic design; typography; business books; design history; design type
