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book: Advertising the American Dream
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Advertising the American Dream

Making way for Modernity 1920–1940
Language: English
Published/Copyright: 1985

Topics

  • Publicly Available

    Frontmatter

    I
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    Contents

    VII
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    Acknowledgments

    X
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  • Publicly Available

    Introduction

    XV
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    1. Apostles of modernity

    1
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    2. Men of the people: the new professionals

    25
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    3. Keeping the audience in focus

    52
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    4. Abandoning the great genteel hope: from sponsored radio to the funny papers

    88
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    5. The consumption ethic: strategies of art and style

    117
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    6. Advertisements as social tableaux

    164
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    7. The great parables

    206
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    8. Visual cliches: fantasies and icons

    235
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    9. Advertising in overalls: parables and visual clichés of the depression

    285
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    10. The therapeutics of advertising

    335
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    Notes

    365
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    Bibliographical essay

    419
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    Sources for illustrations

    427
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    Index

    437
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
July 6, 2020
eBook ISBN:
9780520342668
Edition:
Reprint 2019
Pages and Images/Illustrations in book
Main content:
470
View content
https://doi.org/10.1525/9780520342668
eBook ISBN: 9780520342668
Audience(s) for this book
College/higher education;
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