Chapter
Licensed
Unlicensed
Requires Authentication
1 The Automotive Value Chain
-
Jens Diehlmann
You are currently not able to access this content.
You are currently not able to access this content.
Chapters in this book
- Front Matter I
- 1 The Automotive Value Chain 1
- 2 The Brand as a Central Value Component in the Automotive Industry 5
- 3 Strategic Alliances in the Automotive Sector 35
- 4 Strategic Development Potential of the Automotive Industry – The Example of Electric Vehicles 43
- 5 Product Policies in the BRIC Countries 87
- 6 The Changing Business Field of the Automotive Financial Service Providers 109
- 7 Mobility Needs and Mobility Concepts 141
- 8 Strategic Currency Management for Automotive Manufacturers 171
- 9 Maximizing Shareholder Value in the Automotive Sector 193
- 10 Automotive Industry or Mobility Industry in the Year 2020 217
- Back Matter 223
Chapters in this book
- Front Matter I
- 1 The Automotive Value Chain 1
- 2 The Brand as a Central Value Component in the Automotive Industry 5
- 3 Strategic Alliances in the Automotive Sector 35
- 4 Strategic Development Potential of the Automotive Industry – The Example of Electric Vehicles 43
- 5 Product Policies in the BRIC Countries 87
- 6 The Changing Business Field of the Automotive Financial Service Providers 109
- 7 Mobility Needs and Mobility Concepts 141
- 8 Strategic Currency Management for Automotive Manufacturers 171
- 9 Maximizing Shareholder Value in the Automotive Sector 193
- 10 Automotive Industry or Mobility Industry in the Year 2020 217
- Back Matter 223