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Die Vermarktlichung von Wildnis. Lebendige Waren, Companionability und Encounter Value beim Mustang Makeover Germany

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Published/Copyright: May 15, 2019
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Abstract

From a social studies of marketization perspective this paper deals with the commodification of wild horses. It tackles with three questions: How are (wild) animals commodified in markets? How are lively commodities being valued and priced? How does the liveliness of the commodity influence the processes of marketization and vice versa how is the animal affected by being handled as a commodity? I draw on Haraway’s concept of encounter value and develop the idea of companionability as core concepts guiding the analysis.

Zusammenfassung

Der Beitrag untersucht aus Perspektive der social studies of marketization die Hervorbringung eines Marktes für lebendige Waren, Wildpferde, und wird von drei Fragen geleitet: Wie werden (wilde) Lebewesen kommodifiziert? Wie beeinflusst die Lebendigkeit der Ware die Prozesse ihrer Vermarktlichung und andersherum der Warencharakter das Leben? Wie erhalten lebendige Waren Wert? Encounter value (Haraway 2008) und companionability erweisen sich als zentrale Konzepte, die für die Analyse von Märkten fruchtbar gemacht werden können.

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Received: 2019-02-04
Accepted: 2019-04-04
Published Online: 2019-05-15
Published in Print: 2020-05-27

© 2019 Walter de Gruyter GmbH, Berlin/Boston

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