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Epilogue

  • Andrew Goatly, now semi-retired, has taught English Language and Linguistics in colleges and universities in the UK, Rwanda, Thailand, Singapore, Austria, and is currently an Honorary Professor at Lingnan University Hong Kong. His main interests are Metaphor, Stylistics, Linguistic Humour, Critical Discourse Analysis, and Ecolinguistics. His books include Washing the Brain: Metaphor and Hidden Ideology (2007, Benjamins), Explorations in Stylistics (2008, Equinox), The Language of Metaphors (2nd edition, 2011, Routledge), Meaning and Humour (2012, Cambridge University Press), Critical Reading and Writing in the Digital Age with Preet Hirdahar (2nd edition, 2016, Routledge), and Two Dimensions of Meaning: Similarity and Contiguity, in Metaphor and Metonymy, Language, Culture and Ecology (2022, Routledge).

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Published/Copyright: April 8, 2022

Abstract

This Epilogue represents some thoughts and reactions to this collection of articles. It falls into four sections. (1) A discussion of the term Anthropocene in relation to degrees of anthropocentrism. (2) A comparison of the varied approaches, positive or not, to ecological discourse analysis. (3) Observations on the challenges posed by a dominant consumer capitalist ideology, with which “environmental” movements sometimes compromise, and the authors’ stances towards them. (4) A contextualisation of some recurring discourse techniques evident in the collection – proximity, visual communication, framing, narrative and metaphor – within a cognitive framework distinguishing between similarity and contiguity meaning systems.


Corresponding author: Andrew Goatly, Department of English, Lingnan University, Castle Peak Road, Tuen Mun, New Territories, Hong Kong SAR, China, E-mail:

About the author

Andrew Goatly

Andrew Goatly, now semi-retired, has taught English Language and Linguistics in colleges and universities in the UK, Rwanda, Thailand, Singapore, Austria, and is currently an Honorary Professor at Lingnan University Hong Kong. His main interests are Metaphor, Stylistics, Linguistic Humour, Critical Discourse Analysis, and Ecolinguistics. His books include Washing the Brain: Metaphor and Hidden Ideology (2007, Benjamins), Explorations in Stylistics (2008, Equinox), The Language of Metaphors (2nd edition, 2011, Routledge), Meaning and Humour (2012, Cambridge University Press), Critical Reading and Writing in the Digital Age with Preet Hirdahar (2nd edition, 2016, Routledge), and Two Dimensions of Meaning: Similarity and Contiguity, in Metaphor and Metonymy, Language, Culture and Ecology (2022, Routledge).

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Received: 2022-02-21
Accepted: 2022-03-16
Published Online: 2022-04-08
Published in Print: 2022-07-26

© 2022 Walter de Gruyter GmbH, Berlin/Boston

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