Abstract
The first part of the paper is dedicated to a theoretical discussion of the Western individual, the Althusserian subject and its more active counterpart, the agent. The agent is endowed with a logic that is not fully predictable and can be creative, in which case it may become subversive. The second part of the article is devoted to an application of the theoretical framework to a case in Israeli culture. The organization da'at emet attempts to address the native logic of the ultra-orthodox yeshiva student, and to foster in him a curious agent who will put his logic to work in processing the new data provided to him by the pamphlets of the organization. The student is expected to become a subversive agent who will embrace secular logic and practices. It is claimed that theories of the individual or the subject alone cannot capture the scenario described. The agent, with his creative logic, is needed to fully account for it.
© 2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston
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Articles in the same Issue
- Meaning and interpretation: The semiotic similarities and differences between Cognitive Grammar and European structural linguistics
- Can Saussure's orangery manuscripts shed new light on biosemiotics?
- A choice of emblemes and other devices
- Symbolism in handwriting
- A sociosemiotic interpretation of linguistic modality in legal settings
- Tracking the distribution of individual semantic features in gesture across spoken discourse: New perspectives in multi-modal interaction
- Competitive cities and human scales: The semiotics of urban excess
- Justice unmasked: A semiotic analysis of Justitia
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- On theatrical semiosphere of postdramatic theatrical event: Rethinking the semiotic epistemology in performance analysis today
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