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An anthropology of reading science texts in online media

Published/Copyright: November 4, 2010
Semiotica
From the journal Volume 2010 Issue 182

Abstract

Reading multimodal (popularized) scientific texts predominantly is studied in terms of technical decoding skills said to be required. In this article, I take inspirations from anthropological and ethnomethodological approaches to reading generally that are consistent with a cultural-historical approach and develop them for my study of the reading of online (popularized) science-related texts. I develop a framework for reading science texts published online from a cultural-historical practice perspective and provide exemplary analyses of reading such multimodal texts.

Keywords:: work of reading; multimodality; public understanding of science; online media; self-organization
Published Online: 2010-11-04
Published in Print: 2010-October

© 2010 Walter de Gruyter GmbH & Co. KG, Berlin/New York

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  1. A comparison of sign and symbol (their contents and boundaries)
  2. A Peircean inspired typology of print advertising
  3. Explaining educational experience: On one- and two-handed gestures as semiotic entities and the flexibility of their use
  4. Temporal phenomenology in Roentgen semiotics
  5. Hjelmslev, the verbal, and the form/icon
  6. A semiotic interpretation of genre: Judgments as an example
  7. Beyond literary texts: A semiotic approach to a fictional (ritual) game of real (dis)order in William Golding's Lord of the flies
  8. Nonverbal indicators of deception: How iconic gestures reveal thoughts that cannot be suppressed
  9. The mythopoeia in Stalinist propaganda of post-war Poland
  10. Language as reflective experience
  11. Galaxies of meaning: Semiotics in media theory
  12. Ancient tradition and modern audacity: On the (proto-) semiotic ideas of Juan Caramuel y Lobkowitz
  13. A semiotic analysis of sounds in personal computers: Toward a semiotic model of human-computer interaction
  14. In the name of the sign: The nsibidi script as the language and literature of the crossroads
  15. The materiality of narrative spaces: A theatre semiotics perspective into the teaching of physics
  16. Three women in semiotics: Welby, Boole, Langer
  17. Semiomimesis: The influence of semiotics on the creation of literary texts Peter Bichsel's Ein Tisch ist ein Tisch and Joseph Roth's Hotel Savoy
  18. The role of matrices in preserving non-genetic data
  19. An anthropology of reading science texts in online media
  20. An outline for a semiotic theory of hegemony
  21. Concepts and senses in visual art: Through the example of analysis of some works by Bruegel the Elder
  22. The forms and functions of slang
  23. Unravelling the mechanisms of multimodal multiplication
  24. Reasoning in transition: Inner dialogue and communication
https://doi.org/10.1515/semi.2010.066
Keywords for this article
work of reading; multimodality; public understanding of science; online media; self-organization

Articles in the same Issue

  1. A comparison of sign and symbol (their contents and boundaries)
  2. A Peircean inspired typology of print advertising
  3. Explaining educational experience: On one- and two-handed gestures as semiotic entities and the flexibility of their use
  4. Temporal phenomenology in Roentgen semiotics
  5. Hjelmslev, the verbal, and the form/icon
  6. A semiotic interpretation of genre: Judgments as an example
  7. Beyond literary texts: A semiotic approach to a fictional (ritual) game of real (dis)order in William Golding's Lord of the flies
  8. Nonverbal indicators of deception: How iconic gestures reveal thoughts that cannot be suppressed
  9. The mythopoeia in Stalinist propaganda of post-war Poland
  10. Language as reflective experience
  11. Galaxies of meaning: Semiotics in media theory
  12. Ancient tradition and modern audacity: On the (proto-) semiotic ideas of Juan Caramuel y Lobkowitz
  13. A semiotic analysis of sounds in personal computers: Toward a semiotic model of human-computer interaction
  14. In the name of the sign: The nsibidi script as the language and literature of the crossroads
  15. The materiality of narrative spaces: A theatre semiotics perspective into the teaching of physics
  16. Three women in semiotics: Welby, Boole, Langer
  17. Semiomimesis: The influence of semiotics on the creation of literary texts Peter Bichsel's Ein Tisch ist ein Tisch and Joseph Roth's Hotel Savoy
  18. The role of matrices in preserving non-genetic data
  19. An anthropology of reading science texts in online media
  20. An outline for a semiotic theory of hegemony
  21. Concepts and senses in visual art: Through the example of analysis of some works by Bruegel the Elder
  22. The forms and functions of slang
  23. Unravelling the mechanisms of multimodal multiplication
  24. Reasoning in transition: Inner dialogue and communication
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