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Visual affect in films: a semiotic approach

Published/Copyright: February 5, 2021

Abstract

This study investigates affective meanings expressed in facial expressions and bodily gestures from a semiotic perspective. Particularly, the study focuses on disentangling relations of affective meanings and exploring the meaning potential of facial expressions and bodily gestures. Based on the analysis of over three hundred screenshots from two films (one animation and one live-action film), this study proposes a system of visual affect, as well as a system of visual resources involved in the expression of visual affect. The system of visual affect makes a further step in the investigation of affective meanings afforded by facial expressions and bodily gestures, and can provide methodological insights into the examination of affective meanings expressed visually. The system of visual resources provides a more meaning-motivated framework for systematic tracking of the visual resources, which may be applied to the analysis of other visual media apart from films.


Corresponding author: Yi Jing, Harbin Institute of Technology, Shenzhen, China, E-mail:

Funding source: China Scholarship Council–University of New South Wales

Award Identifier / Grant number: 201508440230

Funding source: Harbin Institute of Technology, Shenzhen

Award Identifier / Grant number: IA45001003

Acknowledgments

The research reported in this article was conducted at The University of New South Wales. I am extremely grateful to Dr. Peter R.R. White for his critical feedback on earlier drafts of this article. I would also like to thank Prof. Theo van Leeuween, Assoc. Prof. Louise Ravelli, Prof. Jim Martin, Dr. Maryam Alavi, Dr. Yufei He, and Qingxin Xu for their comments and suggestions on this research. My gratitude further extends to Universal Studios Media Licensing, whose license fee greatly stimulates my creativity and motivates me to develop my own drawing skills.

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Received: 2019-07-16
Accepted: 2019-10-05
Published Online: 2021-02-05
Published in Print: 2021-03-26

© 2021 Walter de Gruyter GmbH, Berlin/Boston

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