Abstract
This article investigates the member units of sign systems used in contemporary Iranian advertising slogans according to the Organon Model introduced by Karl Bühler. In dealing with this subject, the writer introduces Bühler’s Organon Model and provides a short definition of the term advertising slogan. The next part of this article shows the three types of conative functions with regard to such slogans. The corpus of this study is the slogan of a hundred contemporary Iranian advertising messages used in Iranian markets which have not been studied from a semiotic perspective. The result of this research shows the tendencies of Iranian advertising messages to lean towards the descriptive type of conative function.
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Articles in the same Issue
- Frontmatter
- Research Articles
- Derrida’s “chimerical experimental exercise”: an ecolinguistic dream of a more biocentric language
- The plastic of clothing and the construction of visual communication and interaction: a semiotic examination of the eighteenth-century French dress
- A zoosemiotic approach to the transactional model of communication
- Complexes, rule-following, and language games: Wittgenstein’s philosophical method and its relevance to semiotics
- The distribution of handshapes in the established lexicon of Israeli Sign Language (ISL)
- On the blankness of blank-signs
- Systematizing evil in literature: twelve models for the analysis of narrative fiction
- The use of semiotic resources in traffic policing: an exploration of genre structure and exchanges in traffic accident handling in China
- Practical Esotericism and Tikkun Olam: two modern renditions of a medieval mystical idea
- Bühler’s organon model of communication: a semiotic analysis of advertising slogans
- Book Reviews
- Semiotics in visual communication: review of Doing Visual Analysis
- Review of A (bio)semiotic theory of translation: the emergence of social-cultural reality
Articles in the same Issue
- Frontmatter
- Research Articles
- Derrida’s “chimerical experimental exercise”: an ecolinguistic dream of a more biocentric language
- The plastic of clothing and the construction of visual communication and interaction: a semiotic examination of the eighteenth-century French dress
- A zoosemiotic approach to the transactional model of communication
- Complexes, rule-following, and language games: Wittgenstein’s philosophical method and its relevance to semiotics
- The distribution of handshapes in the established lexicon of Israeli Sign Language (ISL)
- On the blankness of blank-signs
- Systematizing evil in literature: twelve models for the analysis of narrative fiction
- The use of semiotic resources in traffic policing: an exploration of genre structure and exchanges in traffic accident handling in China
- Practical Esotericism and Tikkun Olam: two modern renditions of a medieval mystical idea
- Bühler’s organon model of communication: a semiotic analysis of advertising slogans
- Book Reviews
- Semiotics in visual communication: review of Doing Visual Analysis
- Review of A (bio)semiotic theory of translation: the emergence of social-cultural reality