Approach to the new videographies analysis: Case study of immigrant representations in the Social Innovation Laboratory videos (SIL UBIQA)
-
Matilde Obradors
,
Irene Da Rocha
Abstract
In this paper, we propose a methodology of analysis for new videographies based on an analytical grid. We base our epistemological starting point on various critical cultural study authors, a semiotic analysis, and a critical discourse analysis. We apply the grid to a case study composed of a series of videos titled Identibuzz: Hybrid identities, which was created within UBIQA, a Basque social innovation laboratory. In order to fully grasp the results of the analysis, we briefly outline some data referring to transnational migrations in Spain as well as the representation of immigrants in Spanish mainstream media. We then compare the representations of immigrants in the videos to that in mainstream media to analyze the dissection between new videographies and more traditional video genres.
Funding statement: This work is part of the Research Project “Active Audiences and Journalism. Interactivity, Web Integration and Findability of Journalistic Information” supported by the National Plan for R + D + I of the Spanish Ministry of Economy and Competitiveness under Grant CSO2012-39518-C04-02.
Appendix
The analytical grid for new videographies was constructed on the basis of preexisting proposals for audiovisual analysis, adapted to the concept of new videographies. The rows shown, are followed by six other rows that are completed in accordance to the videos analyzed: field of the variable, information for the analysis, observations, elements of analysis, description, and analysis. The theoretical and methodological construction of the table was based on diverse authors (Brisset Martín 2010; Ruiz Collantes et al. 2006; Eco 2000; Palao Errando 2012; Greimas 1973; Ruíz Collantes et al. 2011; Postigo Gómez 2002; Scolari et al. 2012; Sulbarán Piñeiro 2000)
| Identification of the piece | |
|---|---|
| Category | Variables |
| Title | Level of description of videos |
| Level of creativity | |
| Level of attractiveness | |
| Cities/countries | Identification |
| Number | |
| Languages | Identification |
| Number | |
| Authors | Type of author(s) |
| Objective of author(s) | |
| Production | Method |
| Resources | |
| Technology | Recording |
| Editing | |
| Generic classification | Documentary/fiction |
| Series/single piece | |
| Synopsis | Description |
| Length | Minutes |
| Contextual level | |
| Category | Variables |
| Geographical context | Description |
| Historical/time context | Description |
| Socio-demographic context | Description |
| Social problematic | Description |
| Citizen participation | Description |
| Communicative context | Description |
| Production context | Description |
| Discursive level | |
| Category | Variables |
| Actions | Number of people |
| Type of actions | |
| Number of actions | |
| Ratio people/actions | |
| Plots | |
| Spaces | Number of spaces |
| Types of spaces | |
| Time | Time run |
| Image track | Camera movements |
| Editing and cuts | |
| Composition | |
| Lighting | |
| Signs and visual motifs | |
| Sound track | Types of music |
| Number of different music | |
| Composition of soundtrack in relation to image track | |
| Semiotic level | |
| Category | Variables |
| Subjects of action | Individual |
| Collective | |
| Beneficiaries of action | Individual |
| Collective | |
| Objects of value | Type |
| Helpers | Individual |
| Collective | |
| Opponents | Individual |
| Collective | |
| Contract | Type |
| Contract subject of action | Individual |
| Collective | |
| Contract beneficiary | Individual |
| Collective | |
| Sanction | Type |
| Sanction subject of action | Individual |
| Collective | |
| Sanction receiver | Individual |
| Collective | |
| Anti-subject | Individual |
| Collective | |
| Narrative program | Description |
| Space-time universe | Description |
| Tone | Description |
| Art direction | Description |
| Actor direction | Description |
| Denotative/connotative level (same category and variables for both levels) | |
| Category | Variables |
| Morphologic elements | Traditions |
| Gastronomy | |
| Parties | |
| Dress | |
| Music | |
| Rituals | |
| Folklore | |
| Structural elements | Religion |
| Family Composition | |
| Verbal language | |
| Non-verbal language | |
| Values | |
| Laws | |
| Beauty ideals | |
| Education | |
| Economy | |
| Politics | |
| Life/death concept | |
| Mythical elements | Representation of time |
| Representation of space | |
| Everyday life routine | |
| Language structure | |
| Thought structure | |
| Notion of progress | |
| Collective imaginary | |
| Racist imaginary | |
| Forms of consumption | |
| Sense of property | |
| Axiological level | |
| Category | Variables |
| Values | Practical |
| Ludic | |
| Critical | |
| Utopic | |
| Correct | |
| Perverse | |
| Possible | |
| Impossible | |
| Real | |
| Oneiric | |
| Ours | |
| Theirs | |
| New | |
| Old | |
| Other variables identified upon visualization | |
| Hierarchy, structures of power and spaces of domination | Man-woman |
| Child-young- adult-old | |
| Local-foreign | |
| Familiar-unknown | |
| Poor-rich | |
| Individual-group | |
| Private-public | |
| Ignorance-knowledge | |
| Inside-outside | |
| Flesh-spirit | |
| Subject-object | |
| Other variables identified upon visualization | |
| Focus of action | Humor |
| Common places | |
| Counterculture | |
| Other variables identified upon visualization |
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© 2018 Walter de Gruyter GmbH, Berlin/Boston
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Articles in the same Issue
- Frontmatter
- Transmedia branding: Brands, narrative worlds, and the mcwhopper peace agreement
- Translating iconicities of classical Chinese poetry
- Lexical trends in Facebook and Twitter texts of selected Nigerian Pentecostal churches: A stylistic inquiry
- Approach to the new videographies analysis: Case study of immigrant representations in the Social Innovation Laboratory videos (SIL UBIQA)
- A report on the reports of the stanford literary lab: A reason why the digital humanities may find it difficult to change literary history
- Lotman’s semiotic theory of culture or Laclau’s political ontology?
- Peirce’s resonances on Deleuze’s concept of sign: Triadic relations, habit and relation as semiotic features
- Iconically modeling a demolition process in the photobook Palast Der Republik
- Rethinking Milton Singer’s semiotic anthropology: A reconnaissance
- Representing indigenous lifeways and beliefs in U.S.-Mexico border indigenous activist discourse
- Legislative exploration of domestic violence in the People’s Republic of China: A sociosemiotic perspective
- A medium-centered model of communication
- “Language” and “discourse”: Two perspectives on linguistic philosophy
- Lotman, Leibniz, and the semiospheric monad: Lost pages from the archives
- Review Article
- Embodied X Figures and Forms of Thought
