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On the institutional aspect of institutionalized and institutionalizing semiotics

  • Youzheng Li

    Youzheng Li (b. 1936) is a senior research fellow at the Chinese Academy of Social Sciences 〈liyouzheng@gmail.com〉. His research interests include phenomenology, hermeneutics, semiotics, and ethics. His publications include Humanist ethics and semiotics (2011); Structure and meaning (2013); and The formation of Chinese humanist ethics: From a hermeneutic-semiotic-historiographic point of view (2013).

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Published/Copyright: October 1, 2014

Abstract

The original reason for modern semiotic movement had been to make a general attempt to systematically increase the semantic clarification of the discourses of the traditional humanities through getting rid of the domination of philosophical-dogmatic stereotypes and by dint of intensifying interdisciplinary-directed theoretical practice. The emerging single-disciplinary tendency of the current semiotic scholarship caused by professional competitions and determinism of marketing has pressed semiotics to develop along professional-utilitarian and methodological-pragmatic directions. The result of these tendencies promotes its further disconnection from the original aim of contemporary semiotic movement directed to the scientific and rational progress of the theoretical humanities. Accordingly, this institutionalization of the single-disciplinary-directed semiotics could substantially weaken the scientific orientation and creative potential of semiotic-theoretical practice. This paper presents a double conception of institutional semiotics to deal with the subject.

About the author

Youzheng Li

Youzheng Li (b. 1936) is a senior research fellow at the Chinese Academy of Social Sciences 〈liyouzheng@gmail.com〉. His research interests include phenomenology, hermeneutics, semiotics, and ethics. His publications include Humanist ethics and semiotics (2011); Structure and meaning (2013); and The formation of Chinese humanist ethics: From a hermeneutic-semiotic-historiographic point of view (2013).

Published Online: 2014-10-1
Published in Print: 2014-10-1

©2014 by Walter de Gruyter Berlin/Munich/Boston

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