Dynamic modeling of visual texts: A relational model
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Małgorzata Haładewicz-Grzelak,
Małgorzata Haładewicz-Grzelak (b. 1966) is a senior lecturer at Politechnika Opolska 〈m.haladewicz-grzelak@po.opole.pl〉. Her research interests include cultural semiotics and Beats-and-Binding phonology. Her publications include “Syllable structure research in retrospective” (2009); “Mythopoeia in Stalinist propaganda in post-war Poland” (2010); “Linguistic market in Polish radio commercials” (2010); and “Shifting cognitive frames in Polish radio commercials” (2010).
Abstract
This paper is a study in cultural semiotics, aiming at a dynamic application of semiotic relations (cf., e.g., Neuman 2003; Danesi 2004; Bateson 1972; Kress and Van Leeuwen 1992; Deely 2009). The argument aims to introduce a heuristic modeling of social space. The sources for the analysis are the photos taken by the author in 2006–2009 in Poland, Italy, and Austria. Based on the underpinnings from contemporary linguistic models, cybernetics, and visual communication studies, a proposal of a paradigm is elaborated that tries to parameterize and formalize the dynamics of social space in terms of relations. The model is functional: the division into “icon,” “symbol,” and “index” ensues from the internal structuring of correlations, grounded by the function of a particular sign.
About the author
Małgorzata Haładewicz-Grzelak (b. 1966) is a senior lecturer at Politechnika Opolska 〈m.haladewicz-grzelak@po.opole.pl〉. Her research interests include cultural semiotics and Beats-and-Binding phonology. Her publications include “Syllable structure research in retrospective” (2009); “Mythopoeia in Stalinist propaganda in post-war Poland” (2010); “Linguistic market in Polish radio commercials” (2010); and “Shifting cognitive frames in Polish radio commercials” (2010).
©[2012] by Walter de Gruyter Berlin Boston
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Articles in the same Issue
- Masthead
- Idealizing the life-world in the age of discovery
- Peirce's ten trichotomies: Metaphor, hypothesis, and decision
- A sociosemiotic approach to fundamental rights in China
- A comparative analysis of print advertising applying the two main plastic semiotics schools: Barthes' and Greimas'
- A note regarding unspeakable words
- The gate of the gateway: A hypermodal approach to university homepages
- Nāṭya, rasa, and abhinaya as semiotic principles in Classical Indian dance
- The social semiotic construction of chemical periodicity: A multimodal view
- The semiotic construction of worldview in film: Multimodal variations in Le Samourai, The Killer, and Ghost Dog
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- Dynamic modeling of visual texts: A relational model
- Touch, vision, and diagrammatical reasoning
- The making of theatrical groupings: A cognitive perspective
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