Predicting User Response Behaviour towards Social Media Advertising and e-WoM Antecedents

References

Abimbola, A. H. S. FolasadeAbu Bakar, and M. Zukime Mat. 2020. “Olusegun Hameed Adebambo. “Evaluating the Influence of Resident Agencies’ Participation in Flood Management via Social Media, in Nigeria.” Pertanika Journal of Social Science and Humanities 28 (4): 2765–85.10.47836/pjssh.28.4.15Search in Google Scholar

Ajzen, I. 1991. “The Theory of Planned Behavior.” Organizational Behavior and Human Decision Processes 50 (2): 179–211.10.4135/9781446249215.n22Search in Google Scholar

Alalwan, A. A., N. P. Rana, R. Algharabat, and A. Tarhini. 2016. “A Systematic Review of Extant Literature in Social Media in the Marketing Perspective.” In Conference on e-Business, e-Services and e-Society, 79–89. Cham: Springer.10.1007/978-3-319-45234-0_8Search in Google Scholar

Alalwan, A. A. 2018. “Investigating the Impact of Social Media Advertising Features on Customer Purchase Intention.” International Journal of Information Management 42: 65–77.10.1016/j.ijinfomgt.2018.06.001Search in Google Scholar

Ajzen, I., and M, Fishbein. 1977. “Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research.” Psychological Bulletin 84 (5): 888.10.1037/0033-2909.84.5.888Search in Google Scholar

Alhidari, A., P. Iyer, and A. Paswan. 2015. “Personal level Antecedents of eWOM and Purchase Intention, on Social Networking Sites.” Journal of Customer Behaviour 14 (2): 107–25.10.1362/147539215X14373846805707Search in Google Scholar

Anderson, J. C., and D. W. Gerbing. 1988. “Structural Equation Modeling in Practice: A Review and Recommended Two-step Approach.” Psychological Bulletin 103 (3): 411.10.1037/0033-2909.103.3.411Search in Google Scholar

Arora, N., S. Prashar, C. Parsad, and S. V. Tata. 2019a. “Influence of Celebrity Factors, Consumer Attitude and Involvement on Shoppers’ Purchase Intention Using Hierarchical Regression.” Decision 46 (3): 179–95.10.1007/s40622-019-00208-7Search in Google Scholar

Arora, N., S. Prashar, C. Parsad, and T. Sai Vijay. 2019b. “Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation: Comparative Study of High and Low Involvement Product.” Asian Academy of Management Journal 24 (2): 113–42.10.21315/aamj2019.24.2.6Search in Google Scholar

Aydin, G. 2018. “Role of Personalization in Shaping Attitudes towards Social Media Ads.” International Journal of E-Business Research 14 (3): 54–76.10.4018/978-1-7998-9020-1.ch064Search in Google Scholar

Bazarova, N. N., and Y. H. Choi. 2014. “Self-disclosure in Social Media: Extending the Functional Approach to Disclosure Motivations and Characteristics on Social Network Sites.” Journal of Communication 64 (4): 635–57.10.1111/jcom.12106Search in Google Scholar

Bearden, W. O., R. G. Netemeyer, and J. E. Teel. 1989. “Measurement of consumer susceptibility to interpersonal influence.” Journal of consumer research 15 (4): 473–81.10.1086/209186Search in Google Scholar

Birdwell, Al. E. 1968. “A Study of the Influence of Image Congruence on Consumer Choice.” Journal of Business 41 (1): 76–88.10.1086/295047Search in Google Scholar

Blasco-Arcas, L., H.-O. Blanca Isabel, and J. Jimenez-Martinez. 2016. “Engagement Platforms: The Role of Emotions in Fostering Customer Engagement and Brand Image in Interactive Media.” Journal of Service Theory and Practice 26 (5): 559–89.10.1108/JSTP-12-2014-0286Search in Google Scholar

Boateng, H., and A. F. Okoe. 2015. “Determinants of Consumers’ Attitude towards Social Media Advertising.” Journal of Creative Communications 10 (3): 248–58.10.1177/0973258615614417Search in Google Scholar

Braojos-Gomez, J., B.-A. Jose, and F. Javier Llorens-Montes. 2015. “How Do Small Firms Learn to Develop a Social Media Competence?” International Journal of Information Management 35 (4): 443–58.10.1016/j.ijinfomgt.2015.04.003Search in Google Scholar

Chai, H.-Y., G.-F. Niu, S.-L. Lian, X.-W. Chu, S. Liu, and X.-J. Sun. 2019. “Why Social Network Site Use Fails to Promote Well-Being? The Roles of Social Overload and Fear of Missing Out.” Computers in Human Behavior 100: 85–92.10.1016/j.chb.2019.05.005Search in Google Scholar

Chu, S.-C., and Y. Sung. 2015. “Using a Consumer Socialization Framework to Understand Electronic Word-of-Mouth (e-WoM) Group Membership Among Brand Followers on Twitter.” Electronic Commerce Research and Applications 14 (4): 251–60.10.1016/j.elerap.2015.04.002Search in Google Scholar

Cheng, S., T. Lam, and C. H. C. Hsu. 2006. “Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior.” Journal of Hospitality & Tourism Research 30 (1): 95–116.10.1177/1096348005284269Search in Google Scholar

Chu, S.-C., and Y. Kim. 2011. “Determinants of Consumer Engagement in Electronic Word-of-Mouth (e-WoM) in Social Networking Sites.” International Journal of Advertising 30 (1): 47–75.10.2501/IJA-30-1-047-075Search in Google Scholar

Cropanzano, R., and M. S. Mitchell. 2005. “Social Exchange Theory: An Interdisciplinary Review.” Journal of management 31 (6): 874–900.10.1177/0149206305279602Search in Google Scholar

De Chernatony, L., and F. D.’O. Riley. 1998. “Modelling the Components of the Brand.” European Journal of Marketing 32 (11/12): 1074–90.10.1108/03090569810243721Search in Google Scholar

De Keyzer, F., N. Dens, and P. De Pelsmacker. 2015. “Is This for Me? How Consumers Respond to Personalized Advertising on Social Network Sites.” Journal of Interactive Advertising 15 (2): 124–34.10.1080/15252019.2015.1082450Search in Google Scholar

Dodoo, N. A., and L. Wu. 2019. “Exploring the Anteceding Impact of Personalised Social Media Advertising on Online Impulse Buying Tendency.” International Journal of Internet Marketing and Advertising 13 (1): 73–95.10.1504/IJIMA.2019.097905Search in Google Scholar

Ducoffe, R. H. 1996. “Advertising Value and Advertising on the Web.” Journal of Advertising Research 36 (5). 21.Search in Google Scholar

Ducoffe, R. H. 1995. “How Consumers Assess the Value of Advertising.” Journal of Current Issues and Research in Advertising 17 (1): 1–18.10.1080/10641734.1995.10505022Search in Google Scholar

Duffett, R. G. 2015. “The influence of Facebook advertising on cognitive attitudes amid Generation Y.” Electronic Commerce Research 15 (2): 243–67.10.1007/s10660-015-9177-4Search in Google Scholar

Duffett, R. G. 2017. “Influence of social media marketing communications on young consumers’ attitudes.” Young Consumers 18 (1): 19–39, doi:https://doi.org/10.1108/YC-07-2016-00622.Search in Google Scholar

Dwivedi, Y. K., K. Kaur Kapoor, and H. Chen. 2015. “Social Media Marketing and Advertising.” The Marketing Review 15 (3): 289–309.10.1362/146934715X14441363377999Search in Google Scholar

Edelman, B., and W. Brandi. 2015. “Risk, Information, and Incentives in Online Affiliate Marketing.” Journal of Marketing Research 52 (1): 1–12.10.1509/jmr.13.0472Search in Google Scholar

Ekinci, Y., and S. Hosany. 2006. “Destination Personality: An Application of Brand Personality to Tourism Destinations.” Journal of Travel Research 45 (2): 127–39.10.1177/0047287506291603Search in Google Scholar

Ellison, N. B. 2007. “Charles Steinfield, and Cliff Lampe. “The Benefits of Facebook “Friends:” Social Capital and College Students’ use of Online Social Network Sites.” Journal of computer‐mediated communication 12 (4): 1143–68.10.1111/j.1083-6101.2007.00367.xSearch in Google Scholar

Erkan, I., and C. Evans. 2018. “Social Media or Shopping Websites? the Influence of e-WoM on Consumers’ Online Purchase Intentions.” Journal of Marketing Communications 24 (6): 617–32.10.1080/13527266.2016.1184706Search in Google Scholar

Escalas, J. E., and J. R. Bettman. 2005. “Self-construal, Reference Groups, and Brand Meaning.” Journal of Consumer Research 32 (3): 378–89.10.1086/497549Search in Google Scholar

Filo, K., D. Lock, and K. Adam. 2015. “Sport and Social Media Research: A Review.” Sport Management Review 18 (2): 166–81.10.1016/j.smr.2014.11.001Search in Google Scholar

Fishbein, M., J. James, A. R. Davidson, A. Icek, and B. Loken. 1980. “Predicting and Understanding Family Planning Behaviors.” In Understanding Attitudes and Predicting Social Behavior. Prentice-Hall.Search in Google Scholar

Fornell, C., and D. F. Larcker. 1981. “Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics.” Journal of Marketing Research 18 (3): 382–8, https://doi.org/10.1177/002224378101800313.Search in Google Scholar

Genadi, Y. D., and L. M. Furkan. 2020. “Pengaruh Informativeness, Entertainment, Dan Irritating Terhadap Attitude toward Social Media Advertising Pada Masyarakat Kota Mataram.” Jurnal Magister Manajemen Unram 9 (2).10.29303/jmm.v9i2.538Search in Google Scholar

Ghorbanzadeh, D., and H. R. Saeednia. 2018. “Examining Telegram Users’ Motivations, Technical Characteristics, Trust, Attitudes, and Positive Word-of-Mouth: Evidence from Iran.” International Journal of Electronic Marketing and Retailing 9 (4): 344–65.10.1504/IJEMR.2018.094988Search in Google Scholar

Hayes, J. L., and K. W. King. 2014. “The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students.” Journal of Interactive Advertising 14 (2): 98–109.10.1080/15252019.2014.942473Search in Google Scholar

Hennig-Thurau, T., K. P. Gwinner, G. Walsh, and D. D. Gremler. 2004. “Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?” Journal of Interactive Marketing 18 (1): 38–52.10.1002/dir.10073Search in Google Scholar

Ho, C.-W., and Yu-B. Wang. 2015. “Re-purchase Intentions and Virtual Customer Relationships on Social Media Brand Community.” Human-centric Computing and Information Sciences 5 (1): 1–16.10.1186/s13673-015-0038-xSearch in Google Scholar

Huang, H.-C., T. C. E. Cheng, W.-F. Huang, and C.-I. Teng. 2018. “Impact of Online Gamers’ Personality Traits on Interdependence, Network Convergence, and Continuance Intention: Perspective of Social Exchange Theory.” International Journal of Information Management 38 (1): 232–42.10.1016/j.ijinfomgt.2017.08.009Search in Google Scholar

Hussain, S., G. Wang, M. S. J. Rana, Z. Ilyas, G. Mustafa, and J. Yang. 2018. “Consumers’ Online Information Adoption Behavior: Motives and Antecedents of Electronic Word of Mouth Communications.” Computers in Human Behavior 80: 22–32.10.1016/j.chb.2017.09.019Search in Google Scholar

Jalilvand, M. R., and N. Samiei. 2012. “The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Empirical Study in the Automobile Industry in Iran.” Marketing Intelligence & Planning 20 (4): 460–76.10.1108/02634501211231946Search in Google Scholar

Johnson Jorgensen, J., and Y. Ha. 2019. “The Influence of Electronic Word of Mouth via Social Networking Sites on the Socialization of College-Aged Consumers.” Journal of Interactive Advertising 19 (1): 29–42.10.1080/15252019.2018.1533500Search in Google Scholar

Jung, A-R. 2017. “The Influence of Perceived Ad Relevance on Social Media Advertising: An Empirical Examination of a Mediating Role of Privacy Concern.” Computers in Human Behavior 70: 303–9.10.1016/j.chb.2017.01.008Search in Google Scholar

Kaisheng, Z. 2011. “Online Sales Promotion and Impulse Buying Online in the E-business Age: A Theoretical Model Approach.” In 2011 IEEE 2nd International Conference on Software Engineering and Service Science, pp. 618–21. IEEE. Online Sales Promotion and Impulse Buying Online in the E-Business Age: A Theoretical Model Approach.10.1109/ICSESS.2011.5982399Search in Google Scholar

Kaplan, A. M., and M. Haenlein. 2010. “Users of the World, Unite! The Challenges and Opportunities of Social Media.” Business Horizons 53 (1): 59–68.10.1016/j.bushor.2009.09.003Search in Google Scholar

Kietzmann, J. H., K. Hermkens, I. P. McCarthy, and B. S. Silvestre. 2011. “Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media.” Business Horizons 54 (3): 241–51.10.1016/j.bushor.2011.01.005Search in Google Scholar

Kim, H.-S., and M. Ma. 2014. “Influence of Parent Brand Attitude and Self-brand Congruity on Consumer Response to Green Brand Extensions for Apparel Products.” Journal of Global Fashion Marketing 5 (2): 165–81.10.1080/20932685.2014.881586Search in Google Scholar

Kim, Y. J., and J. Y. Han. 2014. “Why Smartphone Advertising Attracts Customers: A Model of Web Advertising, Flow, and Personalization.” Computers in Human Behavior 33: 256–69.10.1016/j.chb.2014.01.015Search in Google Scholar

Kim, E., S. Yongjun, and K. Hamsu. 2014. “Brand Followers’ Retweeting Behavior on Twitter: How Brand Relationships Influence Brand Electronic Word-of-mouth.” Computers in Human Behavior 37: 18–25.10.1016/j.chb.2014.04.020Search in Google Scholar

King, R. A., P. Racherla, and V. D. Bush. 2014. “What We Know and Don’t Know about Online Word-of-Mouth: A Review and Synthesis of the Literature.” Journal of Interactive Marketing 28 (3): 167–83.10.1016/j.intmar.2014.02.001Search in Google Scholar

Kiousis, S. 2002. “Interactivity: A Concept Explication.” New Media & Society 4 (3): 355–83.10.1177/146144480200400303Search in Google Scholar

Knoll, J. 2016. “Advertising in Social Media: A Review of Empirical Evidence.” International Journal of Advertising 35 (2): 266–300.10.1080/02650487.2015.1021898Search in Google Scholar

Komiak, S. Y.X., and I. Benbasat. 2006. “The Effects of Personalization and Familiarity on Trust and Adoption of Recommendation Agents.” MIS Quarterly: 941–60.10.2307/25148760Search in Google Scholar

Kotler, P. 2011. Review of Marketing Research: Special Issue–Marketing Legends, Vol. 87–120. Bingley: Emerald Group Publishing Limited. Philip Kotler’s Contributions to Marketing Theory and Practice.10.1108/S1548-6435(2011)0000008007Search in Google Scholar

Kressmann, F., M. Joseph Sirgy, A. Herrmann, F. Huber, S. Huber, and D.-J. Lee. 2006. “Direct and Indirect Effects of Self-image Congruence on Brand Loyalty.” Journal of Business research 59 (9): 955–64.10.1016/j.jbusres.2006.06.001Search in Google Scholar

Kudeshia, C., and A. Kumar. 2017. “Social e-WoM: Does it Affect the Brand Attitude and Purchase Intention of Brands?” Management Research Review 40 (3): 310–30.10.1108/MRR-07-2015-0161Search in Google Scholar

Kujur, F., and S. Singh. 2017. “Engaging Customers through Online Participation in Social Networking Sites.” Asia Pacific Management Review 22 (1): 16–24.10.1016/j.apmrv.2016.10.006Search in Google Scholar

Kwon, O., and Y. Wen. 2010. “An Empirical Study of the Factors Affecting Social Network Service Use.” Computers in Human Behavior 26 (2): 254–63.10.1016/j.chb.2009.04.011Search in Google Scholar

Laroche, M., M. Reza Habibi, and M.-O. Richard. 2013. “To be or not to be in Social Media: How Brand Loyalty Is Affected by Social Media?” International Journal of Information Management 33 (1): 76–82.10.1016/j.ijinfomgt.2012.07.003Search in Google Scholar

Leach, M. P., A. H. Liu, and R. D. Winsor. 2008. “The Impact of Attitudes, Word-Of-Mouth, and Value Congruence on Conference Participation: A Comparison of Attending and Non-attending Organizational Members.” Journal of Hospitality & Leisure Marketing 16 (3): 246–69.10.1080/10507050801946841Search in Google Scholar

Lee, J., and I. B. Hong. 2016. “Predicting Positive User Responses to Social Media Advertising: The Roles of Emotional Appeal, Informativeness, and Creativity.” International Journal of Information Management 36 (3): 360–73.10.1016/j.ijinfomgt.2016.01.001Search in Google Scholar

Lee, J. K., S. H. Sara, and S.-Y. Lee. 2018. “The Effect of Brand Personality Self-congruity on Brand Engagement and Purchase Intention: The Moderating Role of Self-esteem in Facebook.” Current Psychology: 1–13.10.1007/s12144-018-9898-3Search in Google Scholar

Lee, J., C.-D. Ham, and M. Kim. 2013. “Why People Pass along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action.” Journal of Interactive Advertising 13 (1): 1–13.10.1080/15252019.2013.768048Search in Google Scholar

Lee, K. Y., and H. Choi. 2019. “Predictors of Electronic Word-of-Mouth Behavior on Social Networking Sites in the United States and Korea: Cultural and Social Relationship Variables.” Computers in Human Behavior 94: 9–18.10.1016/j.chb.2018.12.025Search in Google Scholar

Leung, X. Y., B. Bai, and K. A. Stahura. 2015. “The Marketing Effectiveness of Social Media in the Hotel Industry: A Comparison of Facebook and Twitter.” Journal of Hospitality & Tourism Research 39 (2): 147–69.10.1177/1096348012471381Search in Google Scholar

Li, C. 2016. “When Does Web-based Personalization Really Work? The Distinction between Actual Personalization and Perceived Personalization.” Computers in Human Behavior 54: 25–33.10.1016/j.chb.2015.07.049Search in Google Scholar

Lim, K. H., C. Ling Sia, M. K. O. Lee, and I. Benbasat. 2006. “Do I Trust You Online, and if So, Will I Buy? An Empirical Study of Two Trust-Building Strategies.” Journal of Management Information Systems 23 (2): 233–66.10.2753/MIS0742-1222230210Search in Google Scholar

Lin, C. A., and T. Kim. 2016. “Predicting User Response to Sponsored Advertising on Social Media via the Technology Acceptance Model.” Computers in Human Behavior 64: 710–8.10.1016/j.chb.2016.07.027Search in Google Scholar

MacKenzie, S. B., and R. J. Lutz. 1989. “An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context.” Journal of Marketing 53 (2): 48–65.10.1177/002224298905300204Search in Google Scholar

Manthiou, A., J. Kang, S. S. Hyun, and X. X. Fu. 2018. “The Impact of Brand Authenticity on Building Brand Love: An Investigation of Impression in Memory and Lifestyle-Congruence.” International Journal of Hospitality Management 75: 38–47.10.1016/j.ijhm.2018.03.005Search in Google Scholar

Maslowska, E., E. C. Malthouse, and T. Collinger. 2016. “The Customer Engagement Ecosystem.” Journal of Marketing Management 32 (5–6): 469–501.10.1080/0267257X.2015.1134628Search in Google Scholar

Mishra, A., S. S. Maheswarappa, M. Maity, and S. Samu. 2018. “Adolescent’s e-WoM Intentions: An Investigation into the Roles of Peers, the Internet and Gender.” Journal of Business Research 86: 394–405.10.1016/j.jbusres.2017.04.005Search in Google Scholar

Nisar, T. M., G. Prabhakar, P. Vigneswara Ilavarasan, and A. M. Baabdullah. 2020. “Up the Ante: Electronic Word of Mouth and its Effects on Firm Reputation and Performance.” Journal of Retailing and Consumer Services 53: 101726.10.1016/j.jretconser.2018.12.010Search in Google Scholar

Peters, S., and G. Leshner. 2013. “Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames.” Journal of Advertising 42 (2–3): 113–30.10.32469/10355/5756Search in Google Scholar

Petty, R. E., and J. T. Cacioppo. 1984. “The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion.” Journal of Personality and Social Psychology 46 (1): 69.10.1037/0022-3514.46.1.69Search in Google Scholar

Petty, R. E., and J. T. Cacioppo. 1986. “The Elaboration Likelihood Model of Persuasion.” In Communication and persuasion, 1–24. New York, NY: Springer.10.1007/978-1-4612-4964-1_1Search in Google Scholar

Phua, J., and J. J. Kim. 2018. “Starring in Your Own Snapchat Advertisement: Influence of Self-brand Congruity, Self-referencing and Perceived Humor on Brand Attitude and Purchase Intention of Advertised Brands.” Telematics and Informatics 35 (5): 1524–33.10.1016/j.tele.2018.03.020Search in Google Scholar

Poch, R., and B. Martin. 2015. “Effects of Intrinsic and Extrinsic Motivation on User-generated Content.” Journal of Strategic Marketing 23 (4): 305–17.10.1080/0965254X.2014.926966Search in Google Scholar

Porteus, E. L., and S. Whang. 1991. “On Manufacturing/Marketing Incentives.” Management Science 37 (9): 1166–81.10.1287/mnsc.37.9.1166Search in Google Scholar

Quan-Haase, A., and A. L. Young. 2010. “Uses and Gratifications of Social Media: A Comparison of Facebook and Instant Messaging.” Bulletin of Science, Technology & Society 30 (5): 350–61.10.1177/0270467610380009Search in Google Scholar

Rana, M., and N. Arora. 2021. “How Does Social Media Advertising Persuade? An Investigation of the Moderation Effects of Corporate Reputation, Privacy Concerns and Intrusiveness.” Journal of Global Marketing: 1–20.10.1080/08911762.2021.1980932Search in Google Scholar

Shan, Y., and K. W. King. 2015. “The Effects of Interpersonal Tie Strength and Subjective Norms on Consumers’ Brand-related e-WoM Referral Intentions.” Journal of Interactive Advertising 15 (1): 16–27.10.1080/15252019.2015.1016636Search in Google Scholar

Shanahan, T., T. P. Tran, and E. C. Taylor. 2019. “Getting to Know You: Social Media Personalization as a Means of Enhancing Brand Loyalty and Perceived Quality.” Journal of Retailing and Consumer Services 47: 57–65.10.1016/j.jretconser.2018.10.007Search in Google Scholar

Shareef, M. A., B. Mukerji, K. Yogesh, Dwivedi, N. P. Rana, and R. Islam. 2019. “Social Media Marketing: Comparative Effect of Advertisement Sources.” Journal of Retailing and Consumer Services 46: 58–69.10.1016/j.jretconser.2017.11.001Search in Google Scholar

Shiau, W.-L., and M. M. Luo. 2012. “Factors Affecting Online Group Buying Intention and Satisfaction: A Social Exchange Theory Perspective.” Computers in Human Behavior 28 (6): 2431–44.10.1016/j.chb.2012.07.030Search in Google Scholar

Singh, N., M. C.H. Chao, and I.-W. G. Kwon. 2006. “A Multivariate Statistical Approach to Socialization and Consumer Activities of Young Adults: A Cross-Cultural Study of Ethnic Groups in America.” Marketing Management Journal 16 (2).Search in Google Scholar

Sirgy, M. J. 1986. Self-congruity: toward a Theory of Personality and Cybernetics. Praeger Publishers/Greenwood Publishing Group.Search in Google Scholar

Stelzner, M. A. 2014. “How Marketers Are Using Social Media to Grow Their Businesses.” Social Media Marketing Industry Report.Search in Google Scholar

Taylor, D. G., J. E. Lewin, and D. Strutton. 2011. “Friends, Fans, and Followers: Do Ads Work on Social Networks?: How Gender and Age Shape Receptivity.” Journal of Advertising Research 51 (1): 258–75.10.2501/JAR-51-1-258-275Search in Google Scholar

Taylor, S., and P. Todd. 1995. “Decomposition and Crossover Effects in the Theory of Planned Behavior: A Study of Consumer Adoption Intentions.” International Journal of Research in Marketing 12 (2): 137–55.10.1016/0167-8116(94)00019-KSearch in Google Scholar

Thorbjørnsen, H., M. Supphellen, H. Nysveen, and P. Egil. 2002. “Building Brand Relationships Online: A Comparison of Two Interactive Applications.” Journal of Interactive Marketing 16 (3): 17–34.10.1002/dir.10034Search in Google Scholar

Tran, T. P. 2017. “Personalized Ads on Facebook: An Effective Marketing Tool for Online Marketers.” Journal of Retailing and Consumer Services 39: 230–42.10.1016/j.jretconser.2017.06.010Search in Google Scholar

Tuten, T. L. 2020. Social Media Marketing. UK: Sage.Search in Google Scholar

Usakli, A., and S. Baloglu. 2011. “Brand Personality of Tourist Destinations: An Application of Self-congruity Theory.” Tourism Management 32 (1): 114–27.10.1016/j.tourman.2010.06.006Search in Google Scholar

Van Doorn, J., and J. C. Hoekstra. 2013. “Customization of Online Advertising: The Role of Intrusiveness.” Marketing Letters 24 (4): 339–51.10.1007/s11002-012-9222-1Search in Google Scholar

Vicdan, H., S. Chapa, and G. de Los Santos. 2007. “Understanding Compulsive Buyers’ Online Shopping Incidence: A Closer Look at the Effects of Sales Promotions and Bargains on Hispanic Americans.” Journal of Customer Behaviour 6 (1): 57–74.10.1362/147539207X198374Search in Google Scholar

Wais, J. S., and E. K. Clemons. 2008. “Understanding and Implementing Mobile Social Advertising.” International Journal of Mobile Marketing 3 (1).Search in Google Scholar

Wang, X., X. Lin, and M. K. Spencer. 2019. “Exploring the Effects of Extrinsic Motivation on Consumer Behaviors in Social Commerce: Revealing Consumers’ Perceptions of Social Commerce Benefits.” International Journal of Information Management 45: 163–175.10.1016/j.ijinfomgt.2018.11.010Search in Google Scholar

Wiese, M., C. Martínez-Climent, and D. Botella-Carrubi. 2020. “A Framework for Facebook Advertising Effectiveness: A Behavioral Perspective.” Journal of Business Research 109: 76–87.10.1016/j.jbusres.2019.11.041Search in Google Scholar

Wirtz, J., and P. Chew. 2002. “The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word‐of‐mouth Behaviour.” International Journal of Service Industry Management 13 (2): 141–62.10.1108/09564230210425340Search in Google Scholar

Wolin, L. D., P. Korgaonkar, and D. Lund. 2002. “Beliefs, Attitudes and Behaviour towards Web Advertising.” International Journal of Advertising 21 (1): 87–113.10.1080/02650487.2002.11104918Search in Google Scholar

Xie, T., N. Donthu, R. Lohtia, and T. Osmonbekov. 2004. “Emotional Appeal and Incentive Offering in Banner Advertisements.” Journal of Interactive Advertising 4 (2): 30–7.10.1080/15252019.2004.10722085Search in Google Scholar

Xu, Xu., and S. Pratt. 2018. “Social Media Influencers as Endorsers to Promote Travel Destinations: an Application of Self-congruence Theory to the Chinese Generation Y.” Journal of Travel & Tourism Marketing 35 (7): 958–72.10.1080/10548408.2018.1468851Search in Google Scholar

Xue, F., and P. Zhou. 2010. “The Effects of Product Involvement and Prior Experience on Chinese Consumers’ Responses to Online Word of Mouth.” Journal of International Consumer Marketing 23 (1): 45–58.10.1080/08961530.2011.524576Search in Google Scholar

Yu, C., Z. Zhang, C. Lin, and J. Wu. Yenchun. 2020. “Can Data-driven Precision Marketing Promote User AD Clicks? Evidence from Advertising in WeChat Moments.” Industrial Marketing Management 90: 481–92.10.1016/j.indmarman.2019.05.001Search in Google Scholar

Zhang, H., X. Liang, and C. Qi. 2021. “Investigating the Impact of Interpersonal Closeness and Social Status on Electronic Word-of-Mouth Effectiveness.” Journal of Business Research 130: 453–61.10.1016/j.jbusres.2020.01.020Search in Google Scholar