Frontmatter

Articles in the same Issue

1. Frontmatter
2. On the Role of Ad Networks: To Endogenize or Not to Endogenize the Number of Bidders in Auctions?
3. Profile Photos’ Impact in Online Reviews: The Effect of Cultural Differences
4. Attitudes Toward Global and Local Consumer Culture and the Meanings of Brands
5. On the Determinants of Online Short Videos’ Effectiveness Relative to Parents’ Attitudes, Behavioural Intentions and Consideration of Alternatives
6. Predicting User Response Behaviour towards Social Media Advertising and e-WoM Antecedents
7. Revisiting the Recent History of Consumer Behavior in Marketing Journals: A Topic Modeling Perspective
8. Service Dominant Logic and Market Orientation: A Case Study of Brazilian Agribusiness Firms
9. How Do Different Brand Equity Measures Affect Long-Term Promotional Effectiveness?
10. Why Is the Placebo Effect Different in Marketing? A Study on Moderating Persuasion by Authority
11. Exploring the Sources of Consumer-Based Brand Equity in the Cryptocurrency Market