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Animals are the homeless: A portrayal of sea ice dependent animals losing their natural habitat. A cognitive linguistics-oriented analysis of chosen climate change awareness raising campaigns

  • Aleksandra Majdzińska-Koczorowicz

    Aleksandra Majdzińska-Koczorowicz is assistant professor at the University of Lodz, Institute of English Studies (Poland). Her research interests focus on cognitive linguistics, construal, and multimodality, with emphasis on word-image interactions. She’s the author of “The Same, but Different”. A Cognitive Linguistic Approach to Variantivity (2018, Peter Lang).

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Published/Copyright: July 20, 2023

Abstract

The text aims at discussing the verbo-visual means of expression employed in three climate change-related campaigns in the context of their effectiveness. The chosen climate change awareness raising campaigns by two non-governmental organisations, EcoEduca and World Wide Fund for Nature Inc. (WWF), deal with the results of Arctic permafrost thaw resulting in the loss of sea ice dependent animals’ habitat. A cognitive linguistics oriented analysis refers to the theory of metaphor (Lakoff and Johnson 1980, Forceville 1996, Kövecses 2002, 2014), conceptual blending (Fauconnier and Turner 2003), and construal (Langacker 1987, 2008). The visual layer will also be described with reference to a grammar approach to visual communication (Kress and Van Leeuwen 1996, 2001, Machin 2010).

About the author

Aleksandra Majdzińska-Koczorowicz

Aleksandra Majdzińska-Koczorowicz is assistant professor at the University of Lodz, Institute of English Studies (Poland). Her research interests focus on cognitive linguistics, construal, and multimodality, with emphasis on word-image interactions. She’s the author of “The Same, but Different”. A Cognitive Linguistic Approach to Variantivity (2018, Peter Lang).

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Published Online: 2023-07-20
Published in Print: 2023-05-25

© 2023 Walter de Gruyter GmbH, Berlin/Boston

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