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Gender parity or “informed consent” in media representations of science and technology? A corpus-based discourse approach

  • Alcina Pereira de Sousa

    Dr Alcina Pereira de Sousa is tenured Assistant Professor of English Linguistics in the Faculty of Arts and Humanities of the University of Madeira, Portugal, where she has been course director, Erasmus coordinator and member of Scientific Board of the Faculty of Arts and Humanities, among other roles, since 1993. Her main academic interests include discourse analysis, intercultural pragmatics, corpus-based approaches, stylistics and critical and creative reading in a foreign language, linguistics/literature interface, as well as language and identity, on which she has supervised MA and PhD dissertations, done research in national and international projects and delivered talks as a visiting scholar worldwide. She is a founding member of the European Network for Intercultural Education Activities (ENIEDA), as well as a member of editorial and scientific boards of a number of academic journals and scholarly associations in Portugal and abroad. She is also vice-president of the Scientific Research Association of the Atlantic (AICA).

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    and João Silva

    João Bernardo Silva graduated from the University of Madeira, Portugal, with a BA in Languages and Business Studies and completed his MA in Applied Linguistics at the University of Nottingham, UK (2017) where he is due to undertake doctoral research funded by the Nottingham Vice- Chancellor’s Grant for Research Excellence. He is a member of AICA and ENIEDA and his research interests include literary linguistics, discourse studies, communication in tourism and the teaching and learning of critical language skills.

Published/Copyright: September 2, 2017

Abstract

The present article offers a contrastive analysis of articles published online by two media outlets of two different countries (Portugal and the USA) dealing with science, technology and interrelated topics. In so doing, the goal is to explore the role played by gender dynamics in the pragmatic strategies which underlie the communication of scientific knowledge to the wider audiences by the mainstream media. The multi-layered interpretative approach centred on corpus-based (critical) discourse analysis and visual semiotics adopted in this paper, it is argued, allows for a more holistic understanding of the role played by the media in the perpetuation of power imbalance and gender stereotypes among their readership(s), better understood here as discursive communities, and their everyday communicative practices. It is further suggested that an analysis of how knowledge is mediatized can offer ways into understanding wider cultural patterns and values.


Alcina Pereira de Sousa University of Madeira Faculty of Arts and Humanities Department of Languages, Literature and Culture Campus da Penteada, Room 1.107 Funchal 9020-105 Madeira Portugal

About the authors

Alcina Pereira de Sousa

Dr Alcina Pereira de Sousa is tenured Assistant Professor of English Linguistics in the Faculty of Arts and Humanities of the University of Madeira, Portugal, where she has been course director, Erasmus coordinator and member of Scientific Board of the Faculty of Arts and Humanities, among other roles, since 1993. Her main academic interests include discourse analysis, intercultural pragmatics, corpus-based approaches, stylistics and critical and creative reading in a foreign language, linguistics/literature interface, as well as language and identity, on which she has supervised MA and PhD dissertations, done research in national and international projects and delivered talks as a visiting scholar worldwide. She is a founding member of the European Network for Intercultural Education Activities (ENIEDA), as well as a member of editorial and scientific boards of a number of academic journals and scholarly associations in Portugal and abroad. She is also vice-president of the Scientific Research Association of the Atlantic (AICA).

João Silva

João Bernardo Silva graduated from the University of Madeira, Portugal, with a BA in Languages and Business Studies and completed his MA in Applied Linguistics at the University of Nottingham, UK (2017) where he is due to undertake doctoral research funded by the Nottingham Vice- Chancellor’s Grant for Research Excellence. He is a member of AICA and ENIEDA and his research interests include literary linguistics, discourse studies, communication in tourism and the teaching and learning of critical language skills.

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Appendix 1

List of proper nouns in the Newsweek corpus

MaleFemale
John27Adrian2Winfrey26Jules1
Richard16Bruce2Deborah25Katy1
Steve15Edward2Jessica24Larisa1
Robert13Gus2Hannah21Leigh1
Scott12Hugh2Henrietta10Lena1
Travis12Iain2Ivanka6Margo1
Evan10Jacob2Rebecca6Margaret1
Barack9Joe2Lacey6Meredith1
David9Joel2Ophra5Michele1
Andrew8Johan2Sarah5Peggy1
Seth8Jonathan2Amber3Serena1
Thomas8Kyle2Angela3Stefanie1
Adam7Marvin2Janice3Tracy1
Ajit7Mitchell2Kelly2
Chris7Sheldon2Kellyanne1
Michael7Stevie2Allison2
Jim6Vladimir2Ashley2
Stephen6Andrei1Connie2
Tim6Arthur1Cristina2
Alexander5Barry1Elizabeth2
Christopher5Benjamin1Evelyn2
Clayton5Boris1Hillary2
Jack5Boyd1Jane2
James5Carlos1Katrina2
Jose5Charles1Kristina2
Martin5Charlie1Lydia2
Steven5Ethan1Rachel2
Brian5Harvey1Susan2
Gary4Heiko1Valery2
George4Henrik1Ada1
Neil4Jeremy1Alexa1
Patrick4Jonathon1Anna1
Paul4Jordan1Anne1
Peter4Josh1Ariel1
Sergio4Julian1Carolyn1
Albert3Ken1Caroline1
Allen3Kevin1Christine1
Craig3Larry1Clare1
Dave3Leonard1Claudine1
Ian3Logan1Dana1
Jason3Luke1Emily1
Jerry3Marcos1Eva1
Joseph3Rudolph1Heloisa1
Justin3Russel1Jenny1
Nathan3Stanley1Joanna1
Vincent3Stuart1Josie1

Appendix 2

List of proper nouns in the Sábado corpus

MaleFemale
José46Kenneth2Susana28Julie1
George44Martin2Ana27Katherine1
Manuel41Matthew2Maria22Kerstin1
Jorge30Simon2Leonor18Lianne1
Ricardo29Steven2Alexandra14Madaleine1
Miguel28Tiago2Andrea11Magda1
Pedro28Tomás2Lucília11Matilde1
João24Zachary2Cátia10Maxine1
Paulo24Alexander1Melissa9Michaela1
David18Alfred1Rita8Miley1
Mário14Andrew1Catarina6Nadine1
Alexandre13Angus1Cláudia5Renata1
Marcelo12Anthony1Fátima5Rihanna1
Mário12Dinis1Isabel5Mahove1
Adalberto11Gonçalo1Marisa4Sandra1
Fernando9Guilherme1Carolina3Sónia1
Mark9Heiko1Junko3Susan1
Alfredo6Inácio1Luísa3
Gaspar6Joaquim1Mafalda3
Jeremy6José1Margaret3
Michel6Joshua1Marie3
Robert6Julian1Marta3
André5Juncker1Phyllis3
Marcos5Keith1Tânia
Vinnie13Ken1Dita1
Peter5Kitamura1Hayley2
Piotr5Luciano1Inês2
Álvaro4Matias1Joana2
Ângelo4Matthieu1Mariana2
Benoit4Nelson1Maribel2
Diogo4Kees1Rebecca2
Michael4Rakesh1Angela1
Percy4Raphael1Angelina1
Artur3Ricard1Anna1
Corrine3Richard1Anne1
Heitor3Samuel1Célia1
Shigeru3Sebastian1Daniele1
Junichi5Silvestre1Fazidah1
Andy2Silvério1Filipa1
Quartz4Stephen1Fiona1
Jeff2Timothy1Helen1
Joe2Tomás1Helena1

Published Online: 2017-9-2
Published in Print: 2017-8-28

© 2017 Walter de Gruyter GmbH, Berlin/Boston

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