Abstract
This paper focuses on Lingala youth language (Bantu; DR Congo) and its recontextualization and use in the media and advertising industry, promoting music(ians), lifestyle products and telecommunication companies. Adolescents’ linguistic practices are often picked up and diffused by musicians and other public individuals, or at times even appropriated by them. This is exemplified by the innovative expression tokooos, which was used and diffused by the Congolese musician Fally Ipupa. The paper discusses the changing youth language practice Lingala ya Bayankee/Yanké from in-group language (of Congolese street-based adolescents) to a recontextualized commodified register, diffused beyond its community of practice and perceived as a “linguistic fashion”.
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Articles in the same Issue
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Articles in the same Issue
- Research Articles
- Youth language in Africa: Introduction to the special issue
- Transatlantic linguistic ties: The impact of Jamaican on African youth language practices
- Morphological features of Kiswahili youth language(s): Evidence from Dar es Salaam, Goma, Lubumbashi and Nairobi
- Represent 255: language, style and the construction of identity in Tanzanian English hip-hop
- Youth language in virtual space in Nigeria: Multimodal affordance, indexicality and youth identities
- Attributional and relational influence of numerals in S’ncamtho metaphors
- Metaphors and their link to generational peer groups and popular culture in African youth languages
- He has committed a drinkable offence: the discourse of alcohol consumption among rural youth in Nigeria
- Tokooos! as a linguistic fashion: The recontextualization and appropriation of Lingala youth language