Competitive Intelligence Practices and Firm Performance
-
Ching Seng Yap
and
Md Zabid Abdul Rashid
Abstract
This study examines the level of competitive intelligence practices undertaken by Malaysian publiclisted companies, and the relationship between competitive intelligence and firm performance. Data was collected from 123 companies across various industry categories. The study finds that competitive intelligence has been practiced at an early stage and in a moderate level among Malaysian companies. The top three intelligence sectors rated by the sampled companies are customers, competitors and the economy. Competitive intelligence is mostly used in making strategic decisions regarding capacity expansion, new product development, and strategic alliance. Competitive intelligence practice relates positively to firm performance. Companies with a formal versus informal competitive intelligence unit achieve higher firm performance as measured by organizational growth and profitability. The article includes implications and recommendations for future studies.
Copyright © by Walter de Gruyter · Berlin · Boston
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Articles in the same Issue
- Competitive Intelligence Practices and Firm Performance
- Selecting an Appropriate Change Management Model for Iranian Academic Libraries Using MADM Methods
- Public Library Reading Clubs and Singapore's Elderly
- The “Tricky Business” of Dual-use School Community Libraries: A Case Study in Rural South Africa
- Challenges of Managing Indigenous Knowledge with other Knowledge Systems for Agricultural Growth in sub-Saharan Africa
- Developing a Leadership Competency Model for Library and Information Professionals in Kuwait
- Erratum
