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Published/Copyright:
April 20, 2023
Published Online: 2023-04-20
Published in Print: 2020-03-01
© 2020 Soochow University
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- The Peircean Sign as a Model for Interpreting Semiotic Structures in Mandarin Chinese
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- The Effect of Para-Social Interaction in Endorsement Advertising: SEM Studies Based on Consumers’ Exposure to Celebrity Symbols
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Articles in the same Issue
- Frontmatter
- Semiotic Applications
- The Peircean Sign as a Model for Interpreting Semiotic Structures in Mandarin Chinese
- Perception of Myth in Print and Online Media
- The Effect of Para-Social Interaction in Endorsement Advertising: SEM Studies Based on Consumers’ Exposure to Celebrity Symbols
- Memes as Ideological Representations in the 2019 Nigerian Presidential Campaigns: A Multimodal Approach
- Linguistics and Literature
- A Minimalist Account of Wh-Movement in Fulfulde
- Salomé: A Tragic Muse to Modern Chinese Drama
