The Effect of Para-Social Interaction in Endorsement Advertising: SEM Studies Based on Consumers’ Exposure to Celebrity Symbols

Ke Zhang

doi:10.1515/lass-2020-060103

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The Effect of Para-Social Interaction in Endorsement Advertising: SEM Studies Based on Consumers’ Exposure to Celebrity Symbols

Ke Zhang

Published/Copyright: April 20, 2023

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From the journal Language and Semiotic Studies Volume 6 Issue 1

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MLA
APA
Harvard
Chicago
Vancouver

Zhang, Ke. "The Effect of Para-Social Interaction in Endorsement Advertising: SEM Studies Based on Consumers’ Exposure to Celebrity Symbols" Language and Semiotic Studies, vol. 6, no. 1, 2020, pp. 42-77. https://doi.org/10.1515/lass-2020-060103

Zhang, K. (2020). The Effect of Para-Social Interaction in Endorsement Advertising: SEM Studies Based on Consumers’ Exposure to Celebrity Symbols. Language and Semiotic Studies, 6(1), 42-77. https://doi.org/10.1515/lass-2020-060103

Zhang, K. (2020) The Effect of Para-Social Interaction in Endorsement Advertising: SEM Studies Based on Consumers’ Exposure to Celebrity Symbols. Language and Semiotic Studies, Vol. 6 (Issue 1), pp. 42-77. https://doi.org/10.1515/lass-2020-060103

Zhang, Ke. "The Effect of Para-Social Interaction in Endorsement Advertising: SEM Studies Based on Consumers’ Exposure to Celebrity Symbols" Language and Semiotic Studies 6, no. 1 (2020): 42-77. https://doi.org/10.1515/lass-2020-060103

Zhang K. The Effect of Para-Social Interaction in Endorsement Advertising: SEM Studies Based on Consumers’ Exposure to Celebrity Symbols. Language and Semiotic Studies. 2020;6(1): 42-77. https://doi.org/10.1515/lass-2020-060103

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Published Online: 2023-04-20

Published in Print: 2020-03-01

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The Effect of Para-Social Interaction in Endorsement Advertising: SEM Studies Based on Consumers’ Exposure to Celebrity Symbols
Memes as Ideological Representations in the 2019 Nigerian Presidential Campaigns: A Multimodal Approach
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https://doi.org/10.1515/lass-2020-060103

Articles in the same Issue

Frontmatter
Semiotic Applications
The Peircean Sign as a Model for Interpreting Semiotic Structures in Mandarin Chinese
Perception of Myth in Print and Online Media
The Effect of Para-Social Interaction in Endorsement Advertising: SEM Studies Based on Consumers’ Exposure to Celebrity Symbols
Memes as Ideological Representations in the 2019 Nigerian Presidential Campaigns: A Multimodal Approach
Linguistics and Literature
A Minimalist Account of Wh-Movement in Fulfulde
Salomé: A Tragic Muse to Modern Chinese Drama