Home People as property: Representations of slaves in early American newspaper advertisements
Article
Licensed
Unlicensed Requires Authentication

People as property: Representations of slaves in early American newspaper advertisements

  • Susanna Mäkinen EMAIL logo
Published/Copyright: September 12, 2017

Abstract

Using van Leeuwen’s (1996) categories of social actor representations, this paper investigates the ways in which slaves were represented in four types of slavery-related advertisements (for sale, want to buy, runaways and captured runaways). The materials consist of 860 notices in total, and they are collected from eighteenth and nineteenth -century newspapers in Massachusetts, New York, Virginia and South Carolina. Of particular interest are the two aspects simultaneously present in slavery: how the advertisements can represent their subjects, on the one hand, as human individuals and, on the other hand, as someone’s property. The study examines, for example, the use of nomination and various kinds of categorization strategies used to represent the slaves, as well as the ways in which they are explicitly referred to as “property”. Examination of the advertisements shows that the representational strategies differ somewhat depending on the type of advertisement as well as the geographical area. Furthermore, the various representational possibilities also indicate that the advertisers could, by their word choices, choose either to highlight the slaves’ status as property or to leave it more implicit in the texts.

Acknowledgements

The author wishes to thank the two anonymous reviewers and the “Philological Colloquium” group for their valuable comments on earlier versions of this paper, as well as the Finnish Cultural Foundation for funding.

References

Berlin, Ira. 1992 [1974]. Slaves without masters: The free negro in the Antebellum South (reprint). New York: New Press.Search in Google Scholar

Bly, Antonio (ed.). 2012. Escaping bondage: A documentary history of runaway slaves in eighteenth-century New England. Lanham: Lexington books.Search in Google Scholar

Bradley, Patricia. 1998. Slavery, propaganda, and the American Revolution. Jackson: University Press of Mississippi.Search in Google Scholar

Davis, David Brion. 2006. Inhuman bondage: The rise and fall of slavery in the New World. Oxford: Oxford University Press.Search in Google Scholar

Desrochers, Robert E. 2002. Slave-for-sale advertisements and slavery in Massachusetts, 1704–1781. The William and Mary Quarterly 59(3). 623–664.10.2307/3491467Search in Google Scholar

Franklin, John Hope & Loren Schweninger. 1999. Runaway slaves: Rebels on the plantation. Oxford: Oxford University Press.Search in Google Scholar

Hodges, Graham Russell & Alan Edward Brown (eds.). 1994. “Pretends to be free”: Runaway slave advertisements from colonial and revolutionary New York and New Jersey. New York: Garland Publishing.Search in Google Scholar

Kolchin, Peter. 1993. American slavery 1619–1877. London: Penguin books.Search in Google Scholar

Leeuwen, Theo van. 1996. The representation of social actors. In Carmen Rosa Caldas-Coulthard & Malcom Coulthard (eds.), Texts and practices: Readings in critical discourse analysis, 32–70. London & New York: Routlege.Search in Google Scholar

Mullin, Gerald W. 1972. Flight and rebellion: Slave resistance in eighteenth-century Virginia. Oxford: Oxford University Press.Search in Google Scholar

Oxford English Dictionary Online. Oxford: Oxford University Press. http://www.oed.com Accessed 5 March 2017.Search in Google Scholar

Smith, Billy G. & Richard Wojtowicz. 1989. Blacks who stole themselves: Advertisements for runaways in the Pennsylvania Gazette, 1728–1790. Pennsylvania: University of Pennsylvania Press.10.9783/9781512808308Search in Google Scholar

Waldstreicher, David. 1999. Reading the runaways: Self-fashioning, print culture, and confidence in slavery in the eighteenth-century mid-Atlantic. The William and Mary Quarterly 56(2). 243–272.10.2307/2674119Search in Google Scholar

Webster, Noah. 1828. American dictionary of the English language. Webster’s dictionary: Online edition. http://webstersdictionary1828.com Accessed 5 May 2017.Search in Google Scholar

Published Online: 2017-09-12
Published in Print: 2017-10-26

© 2017 Walter de Gruyter GmbH, Berlin/Boston

Downloaded on 21.9.2025 from https://www.degruyterbrill.com/document/doi/10.1515/jhsl-2017-0013/html
Scroll to top button