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Assessing Risk Communication in Social Media for Crisis Prevention: A Social Network Analysis of Microblog

  • Jia Shi , Naim Kapucu EMAIL logo , Zhengwei Zhu , Xuesong Guo und Brittany Haupt
Veröffentlicht/Copyright: 8. April 2017

Abstract

This article examines risk communication and perception differences via social media in the context of crisis management. Based on data from the Shifang Protest, this study constructed a relational matrix identifying how critical actors facilitated risk communication and interactions. In addition, the article identified measures of network structure and risk perception differences with Social Network Analysis (i.e. density, centralization, structure holes and subgroups) using UCINET software program along visual structures with NetDraw. Key findings of this study include: a) ranked actors controlled most of the information resources and threat diffusion; b) the level of interaction between government users and others users is extremely low; and c) divergence occurred between personal (informal) and official (formal) nodes in the context of risk perception.

Acknowledgements

The research was sponsored by the National Social Science Fund of China (No. 16BZZ052). An early version of the paper was presented in 2016 Annual Conference of American Association for Public Administration in Seattle, Washington, USA.

Appendix

A

The Pseudonyms and Introductions of All Actors.

PseudonymsIntroductions
A1The official news account of the government of China
A2The official news account of NetEase
A3The official news account of Sina
A4A daily Chinese newspaper account focusing on international issues
A5The official news account of Tencent
A6The official news account of Phoenix Satellite Television
A7The official account of Shifang city
A8The official magazine account with a focus on public affairs and business
A9The official account of China News Service
A10The official account of a newspapers
A11The official account of a newspaper known for its investigative reporting
A12The official news account of Sichuan province
A13An economic news account
A14A news account with a focus on daily life
A15The news account of Beijing city
A16The official account of Tudou Video
A17The official account of Ku6 Video
A18The official account of Tencent Video
A19The official account of Youku Video
A20The official account of ifeng Video
A21The official account of Qiangguo forum
A22The official account of Sohu Video
A23The official account of Kaidi forum
A24The official account of Maopu forum
A25The official account of Tianya forum
A26The official account of Tangdou Video
A27The official account of a social networking service
A28The official account of Financial Times
A29A writer and social critic
A30A writer and popular blogger
A31The official account of Shifang city with a focus on daily life
A32An ordinary citizen
A33An ordinary citizen
A34A professor of public administration
A35An ordinary citizen
A36An ordinary citizen
A37An ordinary citizen
A38The official news account of Weibo
A39An ordinary citizen
A40A writer and social critic
A41An ordinary citizen
A42An ordinary citizen
A43A science writer
A44A science writer
A45A professor of political science and law
A46An ordinary citizen
A47A journalist and editor
A48An ordinary citizen
A49A television journalist and news editor
A50An ordinary citizen
A51A commentator
A52An ordinary citizen
A53A scholar who researches rural development
A54An ordinary citizen
A55An ordinary citizen
A56An ordinary citizen
A57An entrepreneur and investor
A58An ordinary citizen
A59A lawyer
A60An ordinary citizen
A61An ordinary citizen
A62A business magnate
A63An ordinary citizen
A64A writer and English teacher

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Published Online: 2017-04-08

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