Abstract
This paper examines the relationship between food-related trademark activity, approximating for branding and marketing efforts, and food exports for the 48 contiguous states of the US over the period 1999–2015. We find a strong and positive relationship between these two variables. Further robustness checks, including an instrumental variables approach, provide evidence that marketing and branding activities contribute to food exports. With respect to food export policy our results point to providing incentives to the private sector (cooperatives, farmers, firms) to pursue marketing and branding efforts.
Acknowledgements
I would like to thank Andreas Drichoutis and Panagiotis Lazaridis for valuable comments in earlier versions of the draft. The usual disclaimer applies.
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Articles in the same Issue
- Articles
- Non-Linear Demand in a Linear Town
- Illegitimate or Legitimate Non-Tariff Measures
- The Trade Impacts of a Food Scare: The Fonterra Contamination Incident
- The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data
- Aflatoxins and Health Considerations in Consumer Food Choices in Ghana
- Linear and Nonlinear Causality between Corn Cash and Futures Prices
Articles in the same Issue
- Articles
- Non-Linear Demand in a Linear Town
- Illegitimate or Legitimate Non-Tariff Measures
- The Trade Impacts of a Food Scare: The Fonterra Contamination Incident
- The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data
- Aflatoxins and Health Considerations in Consumer Food Choices in Ghana
- Linear and Nonlinear Causality between Corn Cash and Futures Prices