Home The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data
Article
Licensed
Unlicensed Requires Authentication

The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data

  • Kyriakos Drivas EMAIL logo
Published/Copyright: September 16, 2017

Abstract

This paper examines the relationship between food-related trademark activity, approximating for branding and marketing efforts, and food exports for the 48 contiguous states of the US over the period 1999–2015. We find a strong and positive relationship between these two variables. Further robustness checks, including an instrumental variables approach, provide evidence that marketing and branding activities contribute to food exports. With respect to food export policy our results point to providing incentives to the private sector (cooperatives, farmers, firms) to pursue marketing and branding efforts.

JEL Classification: M31; Q13; Q17; Q18

Acknowledgements

I would like to thank Andreas Drichoutis and Panagiotis Lazaridis for valuable comments in earlier versions of the draft. The usual disclaimer applies.

References

Anderson, K., and W. Martin. 2005. “Agricultural Trade Reform and the Doha Development Agenda.” The World Economy 28 (9): 1301–1327.10.1111/j.1467-9701.2005.00735.xSearch in Google Scholar

Balasubramanian, N., and J. Sivadasan. 2011. “What Happens When Firms Patent? New Evidence from U.S. Economic Census Data.” Review of Economics and Statistics 93 (1): 126–146.10.1162/REST_a_00058Search in Google Scholar

Bertrand, M., E. Duflo, and S. Mullainathan. 2004. “How Much Should we Trust Differences-In-Differencesestimates?” Quarterly Journal of Economics 119 (1): 249–275.10.1162/003355304772839588Search in Google Scholar

Bojnec, Š., and I. Fertő. 2008. “European Enlargement and Agro‐Food Trade.” Canadian Journal of Agricultural Economics/Revue canadienne d’agroeconomie 56 (4): 563–579.10.1111/j.1744-7976.2008.00148.xSearch in Google Scholar

Chevassus-Lozza, E., K. Latouche, D. Majkovič, and M. Unguru. 2008. “The Importance of EU-15 Borders for Ceecs Agri-Food Exports: The Role of Tariffs and Non-Tariff Measures in the Pre-Accession Period.” Food Policy 33 (6): 595–606.10.1016/j.foodpol.2008.07.005Search in Google Scholar

Coughlin, C. C., and H. J. Wall. 2003. “NAFTA and the Changing Pattern of State Exports.” Papers in Regional Science 82 (4): 427–450.10.20955/wp.2000.029Search in Google Scholar

Fertö, I., and L. J. Hubbard. 2003. “Revealed Comparative Advantage and Competitiveness in Hungarian Agri–Food Sectors.” The World Economy 26 (2): 247–259.10.1111/1467-9701.00520Search in Google Scholar

Galasso, A., and M. Schankerman. 2015. “Patents and Cumulative Innovation: Causal Evidence from the Courts.” Quarterly Journal of Economics 130 (1): 317–369.10.3386/w20269Search in Google Scholar

Galati, A., M. Crescimanno, M. Rossi, D. Farruggia, and S. Tinervia. 2014. “The Determinants Affecting the Internationalisation of the Italian Smes Producing Sparkling Wines: An Empirical Study on the RBV of the Firms.” International Journal of Globalisation and Small Business 6 (2): 100–118.10.1504/IJGSB.2014.066463Search in Google Scholar

Graham, S. J. H., G. Hancock, A. C. Marco, and A. F. Myers. 2013. "The USPTO Trademark Case Files Dataset: Descriptions, Lessons, and Insights". Journal of Economics & Management Strategy 22(4): 669–705.10.1111/jems.12035Search in Google Scholar

Graham, S., Marco, A. and Myers, A. (2014). “Monetizing Marks: Insights from the USPTO Trademark Assignment Dataset.” SSRN working paper, available at http://ssrn.com/abstract=2430962Search in Google Scholar

Guellec, D., and B. van Pottelsberghe de la Potterie. 2004. “From R&D to Productivity Growth: Do the Institutional Settings and the Source of Funds of R&D Matter?” Oxford Bulletin of Economics and Statistics 66 (3): 353–378.10.1111/j.1468-0084.2004.00083.xSearch in Google Scholar

Hall, B. H., A. Jaffe, and M. Trajtenberg. 2005. “Market Value and Patent Citations.” Rand Journal of Economics 36 (1): 16–38.Search in Google Scholar

Henson, S., and T. Reardon. 2005. “Private Agri-Food Standards: Implications for Food Policy and the Agri-Food System.” Food Policy 30 (3): 241–253.10.1016/j.foodpol.2005.05.002Search in Google Scholar

Lee, J., G. Gereffi, and J. Beauvais. 2012. “Global Value Chains and Agrifood Standards: Challenges and Possibilities for Smallholders in Developing Countries.” Proceedings of the National Academy of Sciences 109 (31): 12326–12331.10.1073/pnas.0913714108Search in Google Scholar

Maertens, M., L. Colen, and J. F. Swinnen. 2011. “Globalisation and Poverty in Senegal: A Worst Case Scenario?” European Review of Agricultural Economics 38(1), 31–54.10.1093/erae/jbq053Search in Google Scholar

Matsumoto, S 2011. “Impact of Country-Of-Origin Labeling on Bovine Meat Trade.” Journal of Agricultural & Food Industrial Organization 9 (1):.10.2202/1542-0485.1334Search in Google Scholar

Olmos, M. F 2011. “The Determinants of Internationalization: Evidence from the Wine Industry.” Applied Economic Perspectives and Policy 33(3), 384–401.10.1093/aepp/ppr017Search in Google Scholar

Sorgho, Z., and B. Larue. 2014. “Geographical Indication Regulation and Intra-Trade in the European Union.” Agricultural Economics 45 (S1): 1–12.10.1111/agec.12125Search in Google Scholar

Tadesse, B., and R. White. 2008. “Do Immigrants Counter the Effect of Cultural Distance on Trade? Evidence from US State-Level Exports.” The Journal of Socio-Economics 37 (6): 2304–2318.10.1016/j.socec.2008.04.013Search in Google Scholar

Published Online: 2017-09-16

© 2018 Walter de Gruyter GmbH, Berlin/Boston

Downloaded on 11.9.2025 from https://www.degruyterbrill.com/document/doi/10.1515/jafio-2017-0006/html
Scroll to top button