The Behavioral and Neuroeconomics of Food and Brand Decisions: Executive Summary
-
Amanda Bruce
and
Jayson Lusk
Abstract
This executive summary provides the rationale for and summary of the articles of this Special Edition of the Journal of Agricultural and Food Industrial Organization.
References
Allen, R.G.D. 1938. Mathematical Analysis for Economists. London: MacMillan & Co.Search in Google Scholar
Bartra, O., J. T. McGuire and J. W. Kable. 2013. “The Valuation System: A Coordinate-Based Meta-Analysis of BOLD fMRI Experiments Examining Neural Correlates of Subjective Value.” NeuroImage 76:412–27.10.1016/j.neuroimage.2013.02.063Search in Google Scholar
Hare, T. A., Malmaud, J., and Rangel, A. 2011. “Focusing Attention on the Health Aspects of Foods Changes Value Signals in vmPFC and Improves Dietary Choice.” Journal of Neuroscience 31(30):11077–87.10.1523/JNEUROSCI.6383-10.2011Search in Google Scholar
Levy, D. J., P. W.Glimcher. 2012. “The Root of All Value: A Neural Common Currency for Choice.” Current Opinion in Neurobiology 22(6):1027–38.10.1016/j.conb.2012.06.001Search in Google Scholar
Loomes, G., C. Starmer and R. Sugden. 1991. “Observing Violations of Transitivity by Experimental Methods.” Econometrica 59(2):425–39.10.2307/2938263Search in Google Scholar
McFadden, Daniel. 1974 “Conditional Logit Analysis of Qualitative Choice Behavior.” In Frontiers of Econometrics, edited by P. Zarembka. 105–42. New York: Academic Press.Search in Google Scholar
Mussa, M. and S. Rosen. 1978. “Monopoly and Product Quality.” Journal of Economic Theory 18: 301–17.10.1016/0022-0531(78)90085-6Search in Google Scholar
Smith, A., B. D. Bernheim, C. F. Camerer, and A. Rangel. 2014. “Neural Activity Reveals Preferences Without Choices.” American Economic Journal: Microeconomics 6(2):1–36.10.3386/w19270Search in Google Scholar
Tversky A. and R. H. Thaler. 1990 “Preference Reversals,” Journal of Economic Perspectives 4(1):193–205.10.1257/jep.4.1.193Search in Google Scholar
Webb, R., P. W. Glimcher, I. Levy, S. C. Lazzaro, and R. B. Rutledge. 2013. “Neural Random Utility and Measured Value.” Working Paper, Center for Neuroeconomics, NYU (October 30): 1–36.10.2139/ssrn.2143215Search in Google Scholar
©2015 by De Gruyter
Articles in the same Issue
- Frontmatter
- The Behavioral and Neuroeconomics of Food and Brand Decisions: Executive Summary
- Cognitive Neuroscience Perspectives on Food Decision-Making: A Brief Introduction
- Marketing Placebo Effects – From Behavioral Effects to Behavior Change?
- The Role of Knowledge in Choice, Valuation, and Outcomes for Multi-Attribute Goods
- Brands and Food-Related Decision Making in the Laboratory: How Does Food Branding Affect Acute Consumer Choice, Preference, and Intake Behaviours? A Systematic Review of Recent Experimental Findings
- Modeling Eye Movements and Response Times in Consumer Choice
- Visual Attention and Choice: A Behavioral Economics Perspective on Food Decisions
- Towards Alternative Ways to Measure Attitudes Related to Consumption: Introducing Startle Reflex Modulation
- I Can’t Wait: Methods for Measuring and Moderating Individual Differences in Impulsive Choice
- A Cup Today or a Pot Later: On the Discounting of Delayed Caffeinated Beverages
- Are Consumers as Constrained as Hens are Confined? Brain Activations and Behavioral Choices after Informational Influence
Articles in the same Issue
- Frontmatter
- The Behavioral and Neuroeconomics of Food and Brand Decisions: Executive Summary
- Cognitive Neuroscience Perspectives on Food Decision-Making: A Brief Introduction
- Marketing Placebo Effects – From Behavioral Effects to Behavior Change?
- The Role of Knowledge in Choice, Valuation, and Outcomes for Multi-Attribute Goods
- Brands and Food-Related Decision Making in the Laboratory: How Does Food Branding Affect Acute Consumer Choice, Preference, and Intake Behaviours? A Systematic Review of Recent Experimental Findings
- Modeling Eye Movements and Response Times in Consumer Choice
- Visual Attention and Choice: A Behavioral Economics Perspective on Food Decisions
- Towards Alternative Ways to Measure Attitudes Related to Consumption: Introducing Startle Reflex Modulation
- I Can’t Wait: Methods for Measuring and Moderating Individual Differences in Impulsive Choice
- A Cup Today or a Pot Later: On the Discounting of Delayed Caffeinated Beverages
- Are Consumers as Constrained as Hens are Confined? Brain Activations and Behavioral Choices after Informational Influence
