Abstract
Given the pivotal role mass media play in effecting political and social change, they can also contribute to the revitalization of an endangered or minoritized language if language policies are effectively implemented. Drawing on official documents regarding Amazigh broadcasting on Moroccan public television and interviews with Amazigh experts and media practitioners, this study scrutinizes the efforts exerted to revitalize Amazigh, the language of pre-Arab populations in North Africa. The results of the study indicate that while the status of Amazigh has changed drastically in the last two decades, its dissemination in public television is hampered by political, economic, and logistic forces. The study has implications for the areas of language revitalization, language shift reversal, language policy, and language planning.
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Articles in the same Issue
- Frontmatter
- Florian Coulmas: IJSL’s amplified forked voice
- Ethnolinguistic diversity in New Zealand: A socioeconomic analysis
- Afrikaans in Patagonia: Language shift and cultural integration in a rural immigrant community
- Contrasting language attitudes: The case of Spanish in Basel
- La compleja cohabitación jurídica del catalán y el francés en el Rosellón: análisis de políticas lingüísticas en el ámbito educativo
- Language use and attitudes toward Kaqchikel and Spanish in San Marcos La Laguna, Guatemala
- Language revitalization through the media: A case study of Amazigh in Morocco
- Book Review
- Posthumanist applied linguistics
Articles in the same Issue
- Frontmatter
- Florian Coulmas: IJSL’s amplified forked voice
- Ethnolinguistic diversity in New Zealand: A socioeconomic analysis
- Afrikaans in Patagonia: Language shift and cultural integration in a rural immigrant community
- Contrasting language attitudes: The case of Spanish in Basel
- La compleja cohabitación jurídica del catalán y el francés en el Rosellón: análisis de políticas lingüísticas en el ámbito educativo
- Language use and attitudes toward Kaqchikel and Spanish in San Marcos La Laguna, Guatemala
- Language revitalization through the media: A case study of Amazigh in Morocco
- Book Review
- Posthumanist applied linguistics