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The pragmatics of humor reception: Young people's responses to a newspaper cartoon
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Elisabeth El Refaie
Published/Copyright:
January 14, 2011
Abstract
This paper uses the example of 25 young people's responses to a Daily Mail cartoon on the subject of gay marriage in order to explore the pragmatics of humor reception. The results indicate that the enjoyment of a multimodal joke depends to a large extent on the background knowledge, values and attitudes of the individual. If, for instance, a cartoon is too threatening to someone's core sense of identity, it is likely to create anger and alienation rather than amusement. Humor appreciation is also shown to depend on the broader socio-cultural context in which the cartoon is encountered.
Published Online: 2011-01-14
Published in Print: 2011-February
© 2011 Walter de Gruyter GmbH & Co. KG, Berlin/New York
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Articles in the same Issue
- Humor styles and relationship satisfaction in dating couples: Perceived versus self-reported humor styles as predictors of satisfaction
- The impact of humor on memory: Is the humor effect about humor?
- The use of humor in television advertising in Hong Kong
- Miss Grimshaw and the White Elephant: Categorism in a risque humor competition
- The pragmatics of humor reception: Young people's responses to a newspaper cartoon
- Book Reviews
