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Extending a contrast resolution model of humor in television advertising: the role of surprise
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DANA L. ALDEN
Published/Copyright:
July 17, 2009
Published Online: 2009-07-17
Published in Print: 2000
Walter de Gruyter
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Articles in the same Issue
- Sonstiges
- Titelei
- From eternal bliss to instant fun: Literary game-playing with paradise as self-promotion
- The difference between a Surinamese and a Turk: Ethnic jokes and the position of ethnic minorities in the Netherlands
- Exposure to humor before and after an unpleasant stimulus: Humor as a preventative or a cure
- Extending a contrast resolution model of humor in television advertising: the role of surprise
- Humor's close relatives
- Book reviews
- Newsletter