Multimedia Genres and Traversals
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Jay L. Lemke
Abstract
Genres are not what they used to be. They are both more and less. More in the sense that today many genres of interest are increasingly multimodal, making their meanings through the codeployment of resources from both language and other semiotic systems. Less in the sense that as people cross institutional and genre boundaries on shorter and shorter timescales (surfing across television channels from genre to genre, across websites from institution to institution, and living their lives between as well as within multiple jobs, tasks, and institutions), we increasingly not only hybridize formerly insulated genres, but we now also make meaning along our traversals across traditional genres. Genres are becoming units, raw material, for flexible trans-generic constructions: resources for meaning in a new, externally-oriented sense. Looking at genre from these contemporary viewpoints provides insights into the phenomenon of genre from new functional perspectives.
Walter de Gruyter GmbH & Co. KG
Articles in the same Issue
- Introduction: Approaches to Genre
- Revisiting Service Encounter Genre – Some Reflections
- Multimedia Genres and Traversals
- What Communication Linguistics has to Offer Genre and Register Research
- Generic and Rhetorical Structures of Texts: Two Sides of the Same Coin?
- Settings, Speech Genres, and the Institutional Organization of Practices
- “Speech Action Patterns” and “Discourse Types”
- Magazine Covers – A Multimodal Pretext-Genre
- Loops as Genre Resources
- Libri
Articles in the same Issue
- Introduction: Approaches to Genre
- Revisiting Service Encounter Genre – Some Reflections
- Multimedia Genres and Traversals
- What Communication Linguistics has to Offer Genre and Register Research
- Generic and Rhetorical Structures of Texts: Two Sides of the Same Coin?
- Settings, Speech Genres, and the Institutional Organization of Practices
- “Speech Action Patterns” and “Discourse Types”
- Magazine Covers – A Multimodal Pretext-Genre
- Loops as Genre Resources
- Libri
