Ageing bodies and beauty in selected Polish women’s magazines
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Katarzyna Kociołek
Abstract
The aim of the article is to examine the representation of ageing in selected issues of the Polish women’s magazine Twój Styl. With reference to Wolf’s concept of the “beauty myth,” the article argues that ageing is presented as a threat to women’s psychological integrity. Although the theme of old age is rarely directly addressed in the magazines, its presence is implied in the advertised anti-age beauty products. Based on semiotic theory and Cognitive Metaphor Theory, the paper demonstrates that the advertising of anti-ageing beauty products serves the function of controlling ageing female bodies, which are positioned outside of the mainstream concept of femininity.
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Articles in the same Issue
- Titelseiten
- Articles
- Does credibility become trivial when the message is right? Populist radical-right attitudes, perceived message credibility, and the spread of disinformation
- Can media literacy help to promote civic participation? It’s not quite that simple
- Media malaise or mobilization during repeat elections? Evidence from Israel’s three consecutive rounds of elections (2019–2020)
- Ageing bodies and beauty in selected Polish women’s magazines
- Viral challenges as a digital entertainment phenomenon among children. Perceptions, motivations and critical skills of minors
- Attention capital in populist network communication: When the free labour of citizens maintains the spiral of attention
- Emerging adults’ food media experiences: Preferences, opportunities, and barriers for food literacy promotion
- Cognitio populi – Vox populi: Implications of science-related populism for communication behavior
- Deficits and biases in the leading German press coverage of the Greek sovereign debt crisis
- Book reviews
- Evans, C., & Lundgren, L. (2023). No heavenly bodies: A history of satellite communications infrastructure. MIT Press, 256 pp.
- Moreno-Castro, C., Krzewińska A., & Dzimińska, M. (Eds.) (2024). How citizens view science communication: Pathways to knowledge. Routledge, 172 pp.
- Araujo, T., & Neijens, P. (Eds.) (2024). Communication research into the digital society. Amsterdam: Amsterdam University Press. 274 pp.
