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The consequences of being on the agenda: The effect of media and public attention on firms’ stock market performance
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Toni G. L. A. van der Meer
and
Rens Vliegenthart
Published/Copyright:
April 13, 2017
Abstract
This study applies agenda setting theory to understand how firms’ financial performance is affected by both the news media and the public agenda. Using content and time-series analysis for the data of five Dutch firms (period 2009−2013), we demonstrate that media attention (newspaper coverage) and public attention (GoogleTrends search) for a firm affect stock market ratings. As hypothesized, the effect of media attention was found to be negative whereas the effect of public attention was positive.
Published Online: 2017-4-13
Published in Print: 2018-3-26
©2017 Walter de Gruyter GmbH, Berlin/Boston
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Articles in the same Issue
- Frontmatter
- Editorial
- Editorial 2018
- Articles
- The consequences of being on the agenda: The effect of media and public attention on firms’ stock market performance
- Issue ownership as a determinant of political parties’ media coverage
- The effect of interaction topic and social ties on media choice and the role of four underlying mechanisms
- Bias wanted! Examining people’s information exposure, quality expectations and bias perceptions in the context of the refugees debate among different segments of the German population
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- Book Reviews
- McQuire, S.: Geomedia: Networked cities and the future of public space
- Coleman, R., & Wu, D.: Image and emotion in voter decisions. The affect agenda
- Gruner, O.: Screening the Sixties. Hollywood cinema and the politics of memory
