Personalization according to politicians: A practice theoretical analysis of mediatization
-
Olivier Driessens
Abstract
Following the evolution towards media-saturated societies, this article presents practice theory as an alternative framework for mediatization studies. We discuss how it can help us grasp the diversity of social and cultural changes related to the highly integrated media. This is demonstrated by studying politicians' personalization, not as a product of media logic but by looking at politicians' media-related practices and media's anchoring of practices. Our in-depth interviews with Flemish politicians show that their practices are in many ways organized by the media, but through this mediatization at the same time aim to retain control over them. It is also shown that politicians' practices are not only directly influenced by media, but also by other politicians' media-related practices. Together, these findings draw a complex picture of the mediatization and personalization process.
© 2010 Walter de Gruyter GmbH & Co. KG, Berlin/New York
Articles in the same Issue
- Mediatization – Empirical perspectives: An introduction to a special issue
- American television fiction transforming Danish teenagers' religious imaginations
- Repercussion and resistance. An empirical study on the interrelation between science and mass media
- The mediatization of the knowledge based economy: An Australian field based account
- Mediatization in context: Consensus culture, media and decision making in the 21st century, the case of Finland
- Personalization according to politicians: A practice theoretical analysis of mediatization
- Mediati(zi)ng EU politics: Online news coverage of the 2009 European Parliamentary elections
Articles in the same Issue
- Mediatization – Empirical perspectives: An introduction to a special issue
- American television fiction transforming Danish teenagers' religious imaginations
- Repercussion and resistance. An empirical study on the interrelation between science and mass media
- The mediatization of the knowledge based economy: An Australian field based account
- Mediatization in context: Consensus culture, media and decision making in the 21st century, the case of Finland
- Personalization according to politicians: A practice theoretical analysis of mediatization
- Mediati(zi)ng EU politics: Online news coverage of the 2009 European Parliamentary elections
