Televised Political Advertising and the Voter: A Survey of Voter Attitudes in the 1972 Presidential Campaign

Oguz B. Nayman; Kenneth J. Berry; Dan L. Lattimore

doi:10.1515/comm-1974-010306

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Televised Political Advertising and the Voter: A Survey of Voter Attitudes in the 1972 Presidential Campaign

Oguz B. Nayman , Kenneth J. Berry and Dan L. Lattimore

Published/Copyright: March 27, 2025

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From the journal Communications Volume 1 Issue 3

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Nayman, Oguz B., Berry, Kenneth J. and Lattimore, Dan L.. "Televised Political Advertising and the Voter: A Survey of Voter Attitudes in the 1972 Presidential Campaign" Communications, vol. 1, no. 3, 1974, pp. 383-392. https://doi.org/10.1515/comm-1974-010306

Nayman, O., Berry, K. & Lattimore, D. (1974). Televised Political Advertising and the Voter: A Survey of Voter Attitudes in the 1972 Presidential Campaign. Communications, 1(3), 383-392. https://doi.org/10.1515/comm-1974-010306

Nayman, O., Berry, K. and Lattimore, D. (1974) Televised Political Advertising and the Voter: A Survey of Voter Attitudes in the 1972 Presidential Campaign. Communications, Vol. 1 (Issue 3), pp. 383-392. https://doi.org/10.1515/comm-1974-010306

Nayman, Oguz B., Berry, Kenneth J. and Lattimore, Dan L.. "Televised Political Advertising and the Voter: A Survey of Voter Attitudes in the 1972 Presidential Campaign" Communications 1, no. 3 (1974): 383-392. https://doi.org/10.1515/comm-1974-010306

Nayman O, Berry K, Lattimore D. Televised Political Advertising and the Voter: A Survey of Voter Attitudes in the 1972 Presidential Campaign. Communications. 1974;1(3): 383-392. https://doi.org/10.1515/comm-1974-010306

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Published Online: 2025-03-27

Published in Print: 1974-02-01

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https://doi.org/10.1515/comm-1974-010306

Articles in the same Issue

Editorial
Die Regenbogenpresse
Feeling Stupid and Feeling Guilty — Two Aspects of the Self-Concept which Mediate Dissonance Arousal in a Communication Situation
Restructuration du Mythe : L'écran médiateur
Eskapismus und Camouflage
Televised Political Advertising and the Voter: A Survey of Voter Attitudes in the 1972 Presidential Campaign
Socio-Idéologie de l'«Etat Musical»: le cas d'une «propagande musicale»
Need for Achievement, Need for Affiliation and Exposure to Media According to the Sexes
The Media and Violence in Society
Die Bedeutung der leichten Musik für das Verhältnis des Hörers zum Radio
Nachrichten und Mitteilungen
Besprechungen