Does framing work? An empirical study of Simplifying Models for sustainable food production
-
Koen Jaspaert
,
Freek Van de Velde
Abstract
We investigate empirically whether framing in general, and the use of Simplifying Models as a framing tool in particular, has an effect on the way topics are cognitively construed. Existing studies on framing in linguistics have either been theoretical or descriptive. Going beyond such methodologically simple approaches, we use a more rigid test design involving the use of a control group, the construction of test conditions in which different Simplifying Models constitute the major source of variation, the inclusion of independent variables like age and prior knowledge of the subjects, and the use of linear and logistic regression analysis. Our results show that our more rigid methodological approach yields a more reliable image of the effect of Simplifying Models on the way in which people deal with information on a complex topic like sustainable food production. Fleshing out these effects further may in time lead to a better informed construction of communication on complex social topics.
© 2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston
Articles in the same Issue
- Conceptual metaphors in gesture
- Does framing work? An empirical study of Simplifying Models for sustainable food production
- Phonological similarity in multi-word units
- Secondary determiners as markers of generalized instantiation in English noun phrases
- The Self in Arabic and the Relativism-Universalism Controversy
- Form and function in Irish child directed speech
- Beijing Olympics and Beijing opera: A multimodal metaphor in a CCTV Olympics commercial
Articles in the same Issue
- Conceptual metaphors in gesture
- Does framing work? An empirical study of Simplifying Models for sustainable food production
- Phonological similarity in multi-word units
- Secondary determiners as markers of generalized instantiation in English noun phrases
- The Self in Arabic and the Relativism-Universalism Controversy
- Form and function in Irish child directed speech
- Beijing Olympics and Beijing opera: A multimodal metaphor in a CCTV Olympics commercial
