Subjects and reading strategies in hypermedia: The re-emergence of the author
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Sabrina Mazzali-Lurati
Abstract
Following the much-vaunted ‘death of the author,’ this article investigates the re-emergence of the author's subjectivity (and the relation of this to readers' strategies) in electronic texts. Specifically, it looks at the design of ‘hypertextual transpositions’ — a particular kind of information-intensive hypermedial application presenting a ‘classic’ literary text by providing an electronic version and a series of multimedial added materials that can be used in reading, enjoying, and/or studying the literary text. By closely analyzing a sample of ‘hypertextual transpositions,’ the article seeks to demonstrate the ways in which design considerations in the creation of these electronic artefacts are tantamount to a re-emergence of the author's subjectivity. The technology of ‘hypertextual transpositions’ facilitates devices and reading strategies that are simply not available to traditional print texts. Nevertheless, it will be shown that hypermedial versions of ‘classic’ texts reinstate customary principles of authorship while also introducing some new facets of authorial subjectivity.
© 2009 by Walter de Gruyter GmbH & Co. KG, D-10785 Berlin
Articles in the same Issue
- Introduction: What is sociosemiotics?
- Semiotics of resistance: Being, memory, history — the counter-current of signs
- Political semiotics
- The habitual conception of action and social theory
- Sign, dialogue, and alterity
- Ten theses on perception in terms of work: A Rossi-Landian/Wittgensteinian point of view
- The social semiotics of space: Metaphor, ideology, and political economy
- Modernity and the articulation of the gender system: Order, conflict, and chaos
- Collective remembering
- The socio-symbolic function of language
- Observations on the structure and function of communicative genres
- Multimodal genres and transmedia traversals: Social semiotics and the political economy of the sign
- The world according to Playmobil
- Language and globalization
- Semiotics as semioethics in the era of global communication
- Preface
- Exchange and subjectivity, commodity, and gift
- Subjectivity out of irony
- Subjectivity and objectivity in the domain of POSSESSION
- A theory of psychosomatic medicine: An attempt at an explanatory summary
- The subject and the indexicality of the photograph
- Blade Runner's blade runners
- ‘For crying out loud’: The repression of the child's subjectivity in ‘The House of Tiny Tearaways’
- Playing the system: Videogames/players/characters
- Subjects and reading strategies in hypermedia: The re-emergence of the author
Articles in the same Issue
- Introduction: What is sociosemiotics?
- Semiotics of resistance: Being, memory, history — the counter-current of signs
- Political semiotics
- The habitual conception of action and social theory
- Sign, dialogue, and alterity
- Ten theses on perception in terms of work: A Rossi-Landian/Wittgensteinian point of view
- The social semiotics of space: Metaphor, ideology, and political economy
- Modernity and the articulation of the gender system: Order, conflict, and chaos
- Collective remembering
- The socio-symbolic function of language
- Observations on the structure and function of communicative genres
- Multimodal genres and transmedia traversals: Social semiotics and the political economy of the sign
- The world according to Playmobil
- Language and globalization
- Semiotics as semioethics in the era of global communication
- Preface
- Exchange and subjectivity, commodity, and gift
- Subjectivity out of irony
- Subjectivity and objectivity in the domain of POSSESSION
- A theory of psychosomatic medicine: An attempt at an explanatory summary
- The subject and the indexicality of the photograph
- Blade Runner's blade runners
- ‘For crying out loud’: The repression of the child's subjectivity in ‘The House of Tiny Tearaways’
- Playing the system: Videogames/players/characters
- Subjects and reading strategies in hypermedia: The re-emergence of the author
