Exchange and subjectivity, commodity, and gift
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Jon Baldwin
Abstract
This article offers a reading of the effect of exchange on subjectivity. Two modes of exchange are discussed: commodity-exchange and gift-exchange. Following Marx, Simmel, Lukács, and Bewes, commodity exchange is argued to be detrimental to subjectivity insofar as it leads to abstract, mediated social relationships, and reifies the subject. Debates around the notion and application of reification are investigated. The anthropological insight of Mauss on gift-exchange is introduced and used to challenge elements of the thesis of reification and process of on-going commodification. Gift-exchange is argued to perpetuate concrete, immediate social relations. Critical attention is drawn to the gift as critique of the commodity. My interrogation suggests that there is a problem because the gift is often over-idealized in much gift discourse and figures as a binary opposite to the commodity. This is especially the case with one of the leading contemporary theorists on the gift, Jacques Godbout. Themes that support the notion of the gift, such as family and community bonds, reciprocity, and ‘face to face’ relations, are often taken for granted as being fully enabling. On the other hand commodity exchange is perceived as being exclusively disabling. The article begins to challenge this thinking.
© 2009 by Walter de Gruyter GmbH & Co. KG, D-10785 Berlin
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- The habitual conception of action and social theory
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- Language and globalization
- Semiotics as semioethics in the era of global communication
- Preface
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- A theory of psychosomatic medicine: An attempt at an explanatory summary
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Articles in the same Issue
- Introduction: What is sociosemiotics?
- Semiotics of resistance: Being, memory, history — the counter-current of signs
- Political semiotics
- The habitual conception of action and social theory
- Sign, dialogue, and alterity
- Ten theses on perception in terms of work: A Rossi-Landian/Wittgensteinian point of view
- The social semiotics of space: Metaphor, ideology, and political economy
- Modernity and the articulation of the gender system: Order, conflict, and chaos
- Collective remembering
- The socio-symbolic function of language
- Observations on the structure and function of communicative genres
- Multimodal genres and transmedia traversals: Social semiotics and the political economy of the sign
- The world according to Playmobil
- Language and globalization
- Semiotics as semioethics in the era of global communication
- Preface
- Exchange and subjectivity, commodity, and gift
- Subjectivity out of irony
- Subjectivity and objectivity in the domain of POSSESSION
- A theory of psychosomatic medicine: An attempt at an explanatory summary
- The subject and the indexicality of the photograph
- Blade Runner's blade runners
- ‘For crying out loud’: The repression of the child's subjectivity in ‘The House of Tiny Tearaways’
- Playing the system: Videogames/players/characters
- Subjects and reading strategies in hypermedia: The re-emergence of the author
