The world according to Playmobil
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Theo Van Leeuwen
Abstract
This article looks at toys for very small children, an object of study that has been pursued in psychoanalysis (by Freud and Erikson, for example), but all too infrequently in semiotics. Specifically, it analyzes the social roles and identities called into play by the highly successful Playmobil figurines. In the Hallidayan tradition, the investigation foregrounds the importance of roles and actors in semiosis, paying close attention to roles/actors that are excluded as well as those that are included. As the essay argues, semiotic systems are always a mixture of affordance and constraint. Playmobil (in contrast to Lego, for example) is shown to be stronger on constraints than affordances, however. As a global brand and genre, the figures of Playmobil have the potential to influence nascent perceptions of the way that social actors operate.
© 2009 by Walter de Gruyter GmbH & Co. KG, D-10785 Berlin
Articles in the same Issue
- Introduction: What is sociosemiotics?
- Semiotics of resistance: Being, memory, history — the counter-current of signs
- Political semiotics
- The habitual conception of action and social theory
- Sign, dialogue, and alterity
- Ten theses on perception in terms of work: A Rossi-Landian/Wittgensteinian point of view
- The social semiotics of space: Metaphor, ideology, and political economy
- Modernity and the articulation of the gender system: Order, conflict, and chaos
- Collective remembering
- The socio-symbolic function of language
- Observations on the structure and function of communicative genres
- Multimodal genres and transmedia traversals: Social semiotics and the political economy of the sign
- The world according to Playmobil
- Language and globalization
- Semiotics as semioethics in the era of global communication
- Preface
- Exchange and subjectivity, commodity, and gift
- Subjectivity out of irony
- Subjectivity and objectivity in the domain of POSSESSION
- A theory of psychosomatic medicine: An attempt at an explanatory summary
- The subject and the indexicality of the photograph
- Blade Runner's blade runners
- ‘For crying out loud’: The repression of the child's subjectivity in ‘The House of Tiny Tearaways’
- Playing the system: Videogames/players/characters
- Subjects and reading strategies in hypermedia: The re-emergence of the author
Articles in the same Issue
- Introduction: What is sociosemiotics?
- Semiotics of resistance: Being, memory, history — the counter-current of signs
- Political semiotics
- The habitual conception of action and social theory
- Sign, dialogue, and alterity
- Ten theses on perception in terms of work: A Rossi-Landian/Wittgensteinian point of view
- The social semiotics of space: Metaphor, ideology, and political economy
- Modernity and the articulation of the gender system: Order, conflict, and chaos
- Collective remembering
- The socio-symbolic function of language
- Observations on the structure and function of communicative genres
- Multimodal genres and transmedia traversals: Social semiotics and the political economy of the sign
- The world according to Playmobil
- Language and globalization
- Semiotics as semioethics in the era of global communication
- Preface
- Exchange and subjectivity, commodity, and gift
- Subjectivity out of irony
- Subjectivity and objectivity in the domain of POSSESSION
- A theory of psychosomatic medicine: An attempt at an explanatory summary
- The subject and the indexicality of the photograph
- Blade Runner's blade runners
- ‘For crying out loud’: The repression of the child's subjectivity in ‘The House of Tiny Tearaways’
- Playing the system: Videogames/players/characters
- Subjects and reading strategies in hypermedia: The re-emergence of the author
