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Marketing Products and Services of Academic Libraries in Ghana

Published/Copyright: December 10, 2007
Libri
From the journal Volume 50 Issue 4

This paper discusses the important variables involved in marketing the products and services of academic libraries. The importance of the quality of service and a focus on the customer is emphasised. Though inadequate funding may affect delivery of services, the academic librarian should be motivated by this challenge to plan and implement a marketing strategy to ensure heavy patronage. Heavy use determines the worth and survival of the library in the face of stiff competition from new and aggressive entrants into the information marketplace.

A. K. Martey, Acting University Librarian, Balme Library, University of Ghana, Legon, Ghana. Tel. +233 21 500381 Ext. 3137. E-mail:
Published Online: 2007-12-10
Published in Print: 2000-December

© 2000 by K. G. Saur Verlag GmbH & Co KG, Federal Republic of Germany

Articles in the same Issue

  1. Editorial: Change in Editorial Board
  2. The Older Adult and Public Library Computer Technology: A Pilot Study in a Canadian Setting
  3. Library as the Student's Cornerstone or Obstacle: Evaluating the Method of Empathy-Based Stories
  4. Forced Migration Studies: Surveying the Reference Landscape
  5. The Internet, Electronic Mail and the Academic Community in Ghana
  6. Marketing Products and Services of Academic Libraries in Ghana
  7. The Standardisation of Names to Improve Quality and Co-operation in the Development of Bibliographic Databases
  8. Five Decades of Nigerian University Libraries: A Review
  9. Quick Service Collection in University Libraries: Management and Problems
  10. Public Libraries and Distance Education in Tanzania: Issues and Dilemmas
  11. The State of Gender Information in Botswana
  12. Table of Contents: Vol. 50, No. 1–4
  13. Author Index: Vol. 50, No. 1–4
https://doi.org/10.1515/LIBR.2000.261

Articles in the same Issue

  1. Editorial: Change in Editorial Board
  2. The Older Adult and Public Library Computer Technology: A Pilot Study in a Canadian Setting
  3. Library as the Student's Cornerstone or Obstacle: Evaluating the Method of Empathy-Based Stories
  4. Forced Migration Studies: Surveying the Reference Landscape
  5. The Internet, Electronic Mail and the Academic Community in Ghana
  6. Marketing Products and Services of Academic Libraries in Ghana
  7. The Standardisation of Names to Improve Quality and Co-operation in the Development of Bibliographic Databases
  8. Five Decades of Nigerian University Libraries: A Review
  9. Quick Service Collection in University Libraries: Management and Problems
  10. Public Libraries and Distance Education in Tanzania: Issues and Dilemmas
  11. The State of Gender Information in Botswana
  12. Table of Contents: Vol. 50, No. 1–4
  13. Author Index: Vol. 50, No. 1–4
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