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5. The “Sales Queen” Doing Good : Weiya and the Wanghong Philanthropy in China’s Live-Streaming Landscape
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Dorothy Lau
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Chapters in this book
- Frontmatter 1
- Table of Contents 7
- List of Illustrations 9
- Acknowledgement 11
- Introduction 13
- 1. Bollywood Stardom and Advocacy : Aamir Khan’s Crossover Persona and the Imagined Sino-Indian Relations 37
- 2. Beyond the K-pop Spectacle : BTS’ “Love Myself” Campaign, Celebrity Diplomacy, and Fan Activism 55
- 3. Ryuichi Sakamoto’s Eco-Activist Persona 75
- 4. Denise Ho’s Celebrity Activism in Contemporary Hong Kong 93
- 5. The “Sales Queen” Doing Good : Weiya and the Wanghong Philanthropy in China’s Live-Streaming Landscape 113
- 6. Global Pandemic and the Inter-Asian Discourse of Celebrity : The Rise of a New Form of Solidarity 131
- Conclusion 151
- Index 159
Chapters in this book
- Frontmatter 1
- Table of Contents 7
- List of Illustrations 9
- Acknowledgement 11
- Introduction 13
- 1. Bollywood Stardom and Advocacy : Aamir Khan’s Crossover Persona and the Imagined Sino-Indian Relations 37
- 2. Beyond the K-pop Spectacle : BTS’ “Love Myself” Campaign, Celebrity Diplomacy, and Fan Activism 55
- 3. Ryuichi Sakamoto’s Eco-Activist Persona 75
- 4. Denise Ho’s Celebrity Activism in Contemporary Hong Kong 93
- 5. The “Sales Queen” Doing Good : Weiya and the Wanghong Philanthropy in China’s Live-Streaming Landscape 113
- 6. Global Pandemic and the Inter-Asian Discourse of Celebrity : The Rise of a New Form of Solidarity 131
- Conclusion 151
- Index 159
