Kapitel in diesem Buch

1. Frontmatter 1
2. Table of Contents 5
3. I. Introduction 7
4. II. Methodological Framework 29
5. 1. Consuming Nostalgia on Facebook 49
6. 2. YouTube and the Radicalisation (?) of Consumption 73
7. 3. The Platformisation of Music Genres on Spotify 95
8. 4. Exploring the Role of Fake News and Bots in Brand Communication on Twitter and Their Impact on Brand Value and Consumer Culture 119
9. 5. Instagram Influencers at the Crossroads between Publics and Communities 145
10. 6. Assessing the Impact of Kitchen Nightmares through TripAdvisor 171
11. 7. Thinking of the Same Place : The Trivialisation of the Sharing Economy on Airbnb 191
12. 8. Ephemeral Content and Ephemeral Consumption on TikTok 207
13. III. Conclusion: Platforms and Consumer Research. What Next? 231
14. Bibliography 245
15. About the Authors 273
16. Index 275