Marketing Library and Information Services: International Perspectives

Book

Marketing Library and Information Services: International Perspectives

Edited by: Dinesh K. Gupta , Christie Koontz , Angels Massisimo and Réjean Savard
On behalf of: IFLA

Language: English

Published/Copyright: 2006

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About this book

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level.

The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Reviews

"This book would be a great addition to any information professional's collection."
Micheal S. Fitts in: Journal of Access Services 3-4/2007

Topics

Library and Information Science, Book Studies Library and Information Science, other

Frontmatter Requires Authentication Unlicensed Licensed	I
TABLE OF CONTENTS Requires Authentication Unlicensed Licensed	V
INTRODUCTION Requires Authentication Unlicensed Licensed	IX
ACKNOWLEDGEMENTS Requires Authentication Unlicensed Licensed	XI
Section - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE
CONTRIBUTORS Requires Authentication Unlicensed Licensed	XII
BROADENING THE CONCEPT OF LIS MARKETING Dinesh K. Gupta Requires Authentication Unlicensed Licensed	5
A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES Barbara Ewers and Gaynor Austen Requires Authentication Unlicensed Licensed	21
Section - II. MARKETING IN LIBRARIES AROUND THE WORLD
MARKETING PUBLIC LIBRARIES IN DENMARK Niels Ole Pors Requires Authentication Unlicensed Licensed	35
MARKETING LIS IN NORWAY - AN OVERVIEW Sissel Nilsen Requires Authentication Unlicensed Licensed	44
LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART Àngels Massísimo and José-Antonio Gómez-Hernández Requires Authentication Unlicensed Licensed	52
UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES Rajesh Singh Requires Authentication Unlicensed Licensed	64
FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES Chen Chao and J. Pan Requires Authentication Unlicensed Licensed	73
MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION? Florence Muet Requires Authentication Unlicensed Licensed	84
MARKETING LIBRARY SERVICES IN AFRICA Julita Nawe Requires Authentication Unlicensed Licensed	93
MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA Tirong Arap Tanui Requires Authentication Unlicensed Licensed	103
MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE Kanwal Ameen Requires Authentication Unlicensed Licensed	111
MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES Janine Schmidt Requires Authentication Unlicensed Licensed	120
METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA Melinda Bükkei and István Király V. Requires Authentication Unlicensed Licensed	132
FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY Verena Tibljas Requires Authentication Unlicensed Licensed	141
BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA Kathy Kunneke Requires Authentication Unlicensed Licensed	150
MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR John Ganly and Pam Rollo Requires Authentication Unlicensed Licensed	158
Section - III. ROLE OF LIBRARY ASSOCIATIONS
BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES Réjean Savard Requires Authentication Unlicensed Licensed	177
MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT Barbara Clubb Requires Authentication Unlicensed Licensed	182
THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES Michael Dowling Requires Authentication Unlicensed Licensed	190
WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING Linda Smith Requires Authentication Unlicensed Licensed	196
THE ‘CAMPAIGN FOR AMERICA’S LIBRARIES’ AND THE ‘CAMPAIGN FOR THE WORLD’S LIBRARIES’ John W. Berry Requires Authentication Unlicensed Licensed	203
NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN Audronë Glosienë Requires Authentication Unlicensed Licensed	212
Section - IV. EDUCATION, TRAINING AND RESEARCH
MARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS Mark Winston Requires Authentication Unlicensed Licensed	227
EDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK Sheila Webber Requires Authentication Unlicensed Licensed	237
EDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS Diane Mittermeyer Requires Authentication Unlicensed Licensed	247
EDUCATION FOR LIS MARKETING IN INDIA G. Mahesh and Dinesh K. Gupta Requires Authentication Unlicensed Licensed	260
EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA Aira Lepik Requires Authentication Unlicensed Licensed	268
CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE Roshan Lal Raina Requires Authentication Unlicensed Licensed	279
RESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT Abhinandan K. Jain, T. P. Rama Rao and Ashok Jambhekar Requires Authentication Unlicensed Licensed	286
APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT Antonia Hermelbracht and Erik Senst Requires Authentication Unlicensed Licensed	300
Section - V. EXCELLENCE IN MARKETING
EXCELLENCE IN MARKETING Christie Koontz Requires Authentication Unlicensed Licensed	313
I CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN Muhudien Mohammed Requires Authentication Unlicensed Licensed	325
MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH Antony Brewerton Requires Authentication Unlicensed Licensed	335
THE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY Andrea Lapsley Requires Authentication Unlicensed Licensed	349
LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES Mireia Sala Requires Authentication Unlicensed Licensed	362
Section - VI. DATABASES AND OTHER MARKETING LITERATURE
DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR Monique Jucquois-Delpierre Requires Authentication Unlicensed Licensed	371
THE “MATPROMO” DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT Àngels Massísimo and Jorge Franganillo Requires Authentication Unlicensed Licensed	382
DATABASE ON LIS MARKETING LITERATURE IN INDIA Ashok Jambhekar, Dinesh K. Gupta, Abhinandan K. Jain and T.P. Rama Rao Requires Authentication Unlicensed Licensed	390
THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE Sueli Angelica do Amaral Requires Authentication Unlicensed Licensed	398
MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW Kathy Dempsey Requires Authentication Unlicensed Licensed	410

Publishing information

Pages and Images/Illustrations in book

eBook published on:

May 2, 2006

eBook ISBN:

9783598440199

Hardcover published on:

February 22, 2006

Hardcover ISBN:

9783598117534

Pages and Images/Illustrations in book

Front matter:

16

Main content:

419

https://doi.org/10.1515/9783598440199

eBook ISBN: 9783598440199

Hardcover ISBN: 9783598117534

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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com

Marketing Library and Information Services: International Perspectives

Overview

About this book

Reviews

Topics

Table of contents

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