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Regionaltourismus
Destinationsmarketing als Gemeinschaftsaufgabe aller regionalen Tourismusakteure
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Knut A. Wiesner
Language:
German
Published/Copyright:
2021
About this book
Successfully implementing regional tourism is a joint task and a challenge for all actors in regional tourism. In many tourist regions, there is still a lack of professional tourist operations and destination management. This volume shows how to improve cooperation and quality, how to utilize 360-degree marketing, and how to build an attractive destination with a high-profile destination brand.
Professionelle Tourismusarbeit in Regionen - Kooperationsmodelle und Qualitätsverbesserung -
Aufbau einer profilierten Destination
Author / Editor information
Knut A. Wiesner, Universität Kassel und Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt
Topics
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I |
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V |
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VII |
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IX |
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XIII |
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1 |
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5 |
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24 |
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48 |
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76 |
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99 |
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117 |
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125 |
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168 |
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191 |
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197 |
Publishing information
Pages and Images/Illustrations in book
eBook published on:
September 7, 2021
eBook ISBN:
9783486849424
Paperback published on:
September 7, 2021
Paperback ISBN:
9783486588910
Pages and Images/Illustrations in book
Front matter:
14
Main content:
204
Coloured Illustrations:
160
Tables:
0
Coloured Tables:
0
Audience(s) for this book
Students and practitioners in the field of tourism
Safety & product resources
-
Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
