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Empirische Forschungsmethoden in der Betriebswirtschaftslehre
Von der Forschungsfrage zum Untersuchungsdesign, eine Einführung
-
Heinz Klandt
and Sven Heidenreich
Language:
German
Published/Copyright:
2017
About this book
Empirical research methods are gaining in importance in business administration. An understanding of the methodologies used to design empirical research is essential in a wide variety of contexts, from the authoring of journal articles and conference papers to undergraduate, master, or doctoral theses. The need for methodological competence is all the more pressing when one seeks publication in leading peer reviewed journals.
- A unique textbook on methods in business studies
Author / Editor information
Prof. Dr. Heinz Klandt (EBS Universität für Wirtschaft und Recht); Prof. Dr. Sven Heidenreich (Universität des Saarlandes)
Topics
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Frontmatter
I -
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Vorwort
V -
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Inhalt
VII -
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Abbildungsverzeichnis
XI -
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Tabellenverzeichnis
XII -
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1. Einleitung und Grundlagen
1 -
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2 Bezugsrahmen, Theorie, Technologie
36 -
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3. Operationalisieren und Messen
54 -
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4. Forschungsmotive, -strategien und -prozesse
72 -
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5. Forschungsformen
85 -
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6 Grundgesamtheit und Stichproben
105 -
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8. Datenaufbereitung und -auswertung
163 -
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9. Schlussbetrachtung: Empirische Forschung in der Betriebswirtschaftslehre
187 -
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Literatur
189 -
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Stichwortverzeichnis
193
Publishing information
Pages and Images/Illustrations in book
eBook published on:
September 11, 2017
eBook ISBN:
9783486709728
Paperback published on:
September 11, 2017
Paperback ISBN:
9783486584257
Pages and Images/Illustrations in book
Front matter:
12
Main content:
198
Illustrations:
27
Tables:
27
Audience(s) for this book
Students and researchers who design empirical studies and conduct field work
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com