Between Public and Market
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Cécile Armand
About this book
Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai’s press and urban life during the pre-communist era. While traditional scholarship often treats advertising as a commercial tool or cultural “mirror,” this book reveals its transformative role as a driver of municipal policies and public engagement among urban elites within the transnational context of the treaty ports. Drawing on untapped sources—municipal archives, photographs, newspapers—and employing innovative digital methods like Geographic Information System, the author examines how advertising reshaped urban landscapes, nightlife, traffic management, and the physical appearance, content, and business model of Republican-era newspapers. As a sequel to Madmen in Shanghai: A Social History of Advertising in Modern China (De Gruyter, 2024), this book shifts the focus from the rise of advertising as an industry to its social and political impact in early 20th-century China. It will engage students and scholars of modern Chinese history, urban and media studies, as well as professionals in advertising and urban management.
Author / Editor information
Cécile Armand, National Center for Scientific Research, Lyon Institute of East Asian Studies, Lyon, France.
Topics
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Frontmatter
I -
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Dedication
V -
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Contents
VII -
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Abbreviations
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Introduction
1 - Part I: Shaping the Advertising Terrain
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Chapter 1 Turning the Public Sphere into an Industry
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Chapter 2 The City, a New Eldorado for Advertising
52 - Part II: Preserving and Beautifying
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Chapter 3 The Invention of Urban Landscapes
85 -
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Chapter 4 The Dangers of Advertising
118 - Part III: Equipping Without Clutter
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Chapter 5 Furnishing the Streets
143 -
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Chapter 6 Advertising in the Age of Mobility
160 - Part IV: Reinventing Night Life
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Part IV: Reinventing Night Life
175 -
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Chapter 7 Advertising Lights in the Pre-Neon Era
179 -
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Chapter 8 The Neon Revolution
191 -
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Conclusion
219 -
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References
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Appendix
235 -
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Index
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Manufacturer information:
Walter de Gruyter GmbH
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10785 Berlin
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