Chapter 8 International Markets: Assessment and Entry Mode

Chapters in this book

1. Frontmatter I
2. Acknowledgments VII
3. Contents IX
4. Preface XV
5. Chapter 1 Navigating Global Markets: Complexities and Strategies in International Business 1
6. Chapter 2 Social Cultural Forces, Natural Resources, and Sustainability 38
7. Chapter 3 Geopolitical Dynamics and Legal Landscapes in Global Trade and Intellectual Property 64
8. Chapter 4 Global Dynamics: Economic, Socioeconomic, and Financial Forces Shaping the International Monetary System 110
9. Chapter 5 International Competitive Strategy 140
10. Chapter 6 International Organizational Design and Control 170
11. Chapter 7 Global Leadership Issues and Practices 212
12. Chapter 8 International Markets: Assessment and Entry Mode 250
13. Chapter 9 Marketing Internationally 302
14. Chapter 10 Managing Human Resources in an International Context 338
15. Chapter 11 International Accounting and Financial Management 365
16. Chapter 12 Export, Import Practices, and Global Operations and Supply Chain Management 394
17. List of Figures 427
18. List of Tables 433
19. Appendix – Answers 435
20. Index 441