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Buying monastic products, gift or purchase?

  • Marie-Catherine Paquier
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Management, Spirituality and Religion
This chapter is in the book Management, Spirituality and Religion

Abstract

Focusing on the act of purchasing retail monastic products, this article applies a cause-related marketing (CRM) approach within a Management, Spirituality, and Religion (MSR) framework. When they purchase monastic products, are individuals simply buyers or do they, by means of their actions, support a religious cause by combining a gesture of purchasing with a gesture of gift-giving? We conducted qualitative interviews with individuals making purchases at religious and secular points of sale in France, and subjected the data acquired to textual analysis. Four classes of meaning emerged. It transpires that gift and purchase are intertwined and systematically associated with a hedonistic sentiment combining pleasure, trust, and love. The soft expression of religiosity illustrates the phenomenon of spirituality taking refuge in the private sphere. Our results enrich the inter-disciplinartity of MSR research, confirm the findings outlined in CRM literature, and provide monasteries with a better understanding of their customers.

Abstract

Focusing on the act of purchasing retail monastic products, this article applies a cause-related marketing (CRM) approach within a Management, Spirituality, and Religion (MSR) framework. When they purchase monastic products, are individuals simply buyers or do they, by means of their actions, support a religious cause by combining a gesture of purchasing with a gesture of gift-giving? We conducted qualitative interviews with individuals making purchases at religious and secular points of sale in France, and subjected the data acquired to textual analysis. Four classes of meaning emerged. It transpires that gift and purchase are intertwined and systematically associated with a hedonistic sentiment combining pleasure, trust, and love. The soft expression of religiosity illustrates the phenomenon of spirituality taking refuge in the private sphere. Our results enrich the inter-disciplinartity of MSR research, confirm the findings outlined in CRM literature, and provide monasteries with a better understanding of their customers.

Chapters in this book

  1. Frontmatter I
  2. Acknowledgments VII
  3. Contents IX
  4. MSR foundational research: An anthology of JMSR best papers 1
  5. Part I: Engagement with foundational contemporary management/organization issues
  6. The “Acts” of Paul: Micro-processes and new institution creation 15
  7. Calling to the anima mundi: On restoring soul within organizations 57
  8. Divine callings: Religious sensemaking in the organizational founding process 77
  9. Part II: Workplace religion research informing mainstream management areas
  10. Buying monastic products, gift or purchase? 103
  11. Work calling and humility: Framing for job idolization, workaholism, and exploitation 135
  12. The role of spiritual leadership in reducing healthcare worker burnout 153
  13. Part III: Approaches/methodologies of engaging core spiritual/religious principles/practices
  14. Black mothers at work: A contemplative and anti-oppressive approach to dismantling workplace oppression 179
  15. When work becomes meditation: How managers use work as a tool for personal growth 209
  16. Discernment in management and organizations 233
  17. Servant leadership from multiple domains and follower work behavior 267
  18. Brief biographical notes on the contributors 291
  19. Index 295
https://doi.org/10.1515/9783111216058-005

Chapters in this book

  1. Frontmatter I
  2. Acknowledgments VII
  3. Contents IX
  4. MSR foundational research: An anthology of JMSR best papers 1
  5. Part I: Engagement with foundational contemporary management/organization issues
  6. The “Acts” of Paul: Micro-processes and new institution creation 15
  7. Calling to the anima mundi: On restoring soul within organizations 57
  8. Divine callings: Religious sensemaking in the organizational founding process 77
  9. Part II: Workplace religion research informing mainstream management areas
  10. Buying monastic products, gift or purchase? 103
  11. Work calling and humility: Framing for job idolization, workaholism, and exploitation 135
  12. The role of spiritual leadership in reducing healthcare worker burnout 153
  13. Part III: Approaches/methodologies of engaging core spiritual/religious principles/practices
  14. Black mothers at work: A contemplative and anti-oppressive approach to dismantling workplace oppression 179
  15. When work becomes meditation: How managers use work as a tool for personal growth 209
  16. Discernment in management and organizations 233
  17. Servant leadership from multiple domains and follower work behavior 267
  18. Brief biographical notes on the contributors 291
  19. Index 295
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