23 Marketing Practices and the Entrepreneurial Success of Women in Côte d’Ivoire: The Role of Cultural Systems

Chapters in this book

1. Frontmatter I
2. De Gruyter Handbooks in Business, Economics and Finance V
3. Contents VII
4. List of Contributors XI
5. Preface XXI
6. Part 1: Understanding the Poverty and Entrepreneurship Interface
7. 1 Toward a New Paradigm for Poverty Entrepreneurship 1
8. 2 The Challenges of Poverty When Starting a Business 25
9. 3 Opportunity Recognition Through the Lens of Poverty 43
10. 4 Theoretical Frameworks for Research on Poverty and Entrepreneurship: A Review and Agenda for Future Research 61
11. Part 2: Contextual Variables Affecting Poverty and Entrepreneurship
12. 5 The Informal Economy and Poverty in Developing and Emerging Economies: Outlining a Process of Semi-formalization to Support Development 111
13. 6 Understanding Entrepreneurship and the Informal Sector 135
14. 7 Business Formalization, Government Program Participation, and Civic Engagement: Evidence from West Java, Indonesia 157
15. 8 Entrepreneurship and Poverty: A Comparative Institutional Perspective 183
16. 9 Ecosystems and the Poverty Entrepreneur 207
17. 10 It Takes a Village: Towards Entrepreneurial Ecosystems Dedicated to the Poor 229
18. 11 Child Entrepreneurs in Bangladesh: The Role of the Poor Family in Initiating Businesses 253
19. 12 From Surviving to Thriving: The Multiplier Effect of Women’s Entrepreneurship in Emerging Markets 269
20. 13 The Impact of Poverty, Disadvantages, and Entrepreneurship Among Refugee Women Entrepreneurs in Glasgow- Scotland 295
21. 14 Beyond the Narrative: Exploring the Myths of Race, Poverty, and Entrepreneurship 331
22. Part 3: Mechanisms to Facilitate Sustainable Entrepreneurship
23. 15 The Psychology of Poverty-Based Entrepreneurs: Faith-Community Involvement, Status Hierarchies, and Venture Flourishing 357
24. 16 Faith and Entrepreneurial Decision- Making: Case Experiences with People in Poverty Circumstances 381
25. 17 Poor Entrepreneurs’ Strategies to Overcome Resource Constraints 403
26. 18 Entrepreneurial Hustle and the Poverty Entrepreneur: Uncovering Alternative Means to Achieve Success 429
27. 19 Microfinance for Poverty Entrepreneurs: Addressing Gender-Based Violence for Business Success 445
28. 20 Alternative Funding Mechanisms for Low-Income Entrepreneurs in Sub-Saharan Africa 465
29. 21 Microfranchising and the Poor 493
30. 22 Patterns, Process, and Socioeconomic Impacts of Smallholders’ Agro-machinery- Based Entrepreneurship in Bangladesh 513
31. 23 Marketing Practices and the Entrepreneurial Success of Women in Côte d’Ivoire: The Role of Cultural Systems 533
32. 24 The Cooperative Enterprise and Poverty Reduction in Africa 553
33. 25 Approaches to Mentoring When Supporting Poverty Entrepreneurs 577
34. Part 4: Priorities for Advancing the Poverty and Entrepreneurship Interface
35. 26 Critical Perspectives on Research Priorities at the Poverty and Entrepreneurship Interface 607
36. 27 Fostering Poverty Entrepreneurship: A Review of Key Policy Needs and Approaches in the United States 619
37. 28 Overcoming Adversity: Priorities of Disadvantaged Entrepreneurs Participating in a Holistic Community Intervention Program 643
38. 29 Priorities When Attempting to Scale a Poverty Intervention Program 667
39. List of Figures 691
40. List of Tables 693
41. About the Editors 695
42. Index 697