Contents

Chapters in this book

1. Frontmatter I
2. Preface V
3. Contents VII
4. Chapter 1 Objectives for the Pricing Strategy 1
5. Chapter 2 Value-Based Pricing 9
6. Chapter 3 Measure Customers’ Reactions to Price Changes 19
7. Chapter 4 Different Prices for the Same Products 59
8. Chapter 5 Different Prices for the Same Customers 72
9. Chapter 6 From Price Competition to Price War! 80
10. Chapter 7 Unfair Price! 88
11. Chapter 8 Price Tactics, Sales and Promotions 96
12. Chapter 9 Pricing Psychology 106
13. Chapter 10 E-commerce and Prices in Digital Markets 121
14. Chapter 11 Prices in the Sharing Economy 130
15. Chapter 12 Pricing Calculations 138
16. References 147
17. About the Author 151
18. List of Figures 153
19. List of Tables 155
20. Index 157