Advances in Blockchain Research and Cryptocurrency Behaviour
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Edited by:
Carolyn Strong
About this book
This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in the world of cryptocurrency behaviour. Whether you are a researcher, a portfolio manager, financial adviser, or nvesting novice, this book will provide you with thought provoking perceptions and insights. It will bring you fully up to date on the consumer issues, trends, and challenges in the world of blockchain crypto behaviour equipping you to understand and meet current challenges to come.
Advances in Blockchain Research and Cryptocurrency Behaviour provides an interesting and thought-provoking insight into blockchain and cryptocurrency behaviours and is filled with new insights into: Consumer adoption and behaviour; digital currency innovations; blockchain technology and governance; sustainability and environmental impact; branding and resilience and investing in blockchain. The culmination of many decades of investing experience and academic research, this book makes complex issues interesting and logical.
- Innovative market leading consumer research text edited by distinguished academics with contributions from leading authors
- Academic and industry contributions
- Global context
Author / Editor information
Carolyn Strong is a Professor of Marketing at Cardiff Business School where she teaches marketing with a focus on ethical, environmental, and social issues. She is the long-standing Editor-in-Chief of the Journal of Strategic Marketing.
Brett A. S. Martin (Ph. D.) is Professor of marketing at QUT Business School in Australia. His research examines consumer behavior, retailing, advertising and tourism including both quantitative and qualitative work.
Polymeros Chrysochou is a Professor of Marketing at the Department of Management, Aarhus University, Denmark. He is also a Research Fellow at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia.
Topics
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Publicly Available Download PDF |
I |
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Russell Belk Publicly Available Download PDF |
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1 |
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Consumer Adoption and Behaviour
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Darius-Aurel Frank, Tobias Otterbring, Michal Krzysztof Krol and Ellen K. Nyhus Requires Authentication Unlicensed Licensed |
5 |
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Horst Treiblmaier and Evgeny Gorbunov Requires Authentication Unlicensed Licensed |
31 |
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Ilayda Nemlioglu, Wenjie Ding and Qingwei Wang Requires Authentication Unlicensed Licensed |
53 |
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Felix Friederich, Michelle Schwarz, Jan-Hinrich Meyer and Jorge Matute Requires Authentication Unlicensed Licensed |
67 |
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Nwamaka A. Anaza, Bhaskar Upadhyaya, Cecilia Ruvalcaba, Ashok Bhattarai and Delancy Bennett Requires Authentication Unlicensed Licensed |
89 |
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Shasha Wang and Thusyanthy Lavan Requires Authentication Unlicensed Licensed |
111 |
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Digital Currency Innovations
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Antonis Ballis and Thanos Verousis Requires Authentication Unlicensed Licensed |
137 |
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Enrico Rossi Requires Authentication Unlicensed Licensed |
157 |
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Blockchain Technology and Governance
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Ryan Payne Requires Authentication Unlicensed Licensed |
213 |
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Branding and Resilience
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Mariam Humayun and Russell Belk Requires Authentication Unlicensed Licensed |
229 |
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Sustainability and Environmental Impact
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Sven Tuzovic Requires Authentication Unlicensed Licensed |
267 |
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Thong Doa, Jeremy Eng-Tuck Cheah and Suliman Alshahmy Requires Authentication Unlicensed Licensed |
287 |
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Investing in Blockchain
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Eerik Soares Mantere, Iina Savolainen, Ilkka Vuorinen, Heli Hagfors and Atte Oksanen Requires Authentication Unlicensed Licensed |
313 |
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Polymeros Chrysochou, Brett A.S. Martin and Carolyn Strong Requires Authentication Unlicensed Licensed |
333 |
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Requires Authentication Unlicensed Licensed |
339 |
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
