Book
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Bernhard Sowinski
Language:
German
Published/Copyright:
1998
About this book
Advertising texts are utility texts confronting us in large numbers day in, day out. The present volume looks at the forms they take, their nature and the way(s) they operate. Proceeding from a discussion of the functions of advertising in political and economic life, the author discusses numerous examples of present-day advertising copy with respect to their economic, communicative and combined scripto-iconographic basis. Further, individual interpretations of print advertising and advertising programs in the media show how the methods, strategies and advertising ploys discussed are combined to form an effective integrated message.
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
February 6, 2013
eBook ISBN:
9783110930665
Hardcover published on:
April 30, 1998
Hardcover ISBN:
9783484371040
Edition:
Reprint 2012
Pages and Images/Illustrations in book
Front matter:
7
Main content:
101
Illustrations:
9
Tables:
2
Keywords for this book
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Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
